Brand Image is in the eye of the Beholder.

Can’t help it, the Macklemore-Ryan Lewis tune “Thrift Shop” is one of my jams. Fun, catchy and it makes a pretty keen observation on marketing to our consumer culture: “$50 for a t-shirt? I call that getting swindled and pimped. I […]

Pork Chops with a side of Thanks

This is good! Smart, clever and fodder for (hopefully) a quick-and-easy blog post. Two Words. And a Gift in Return. It’s so simple right, “Thank You.” Maybe it’s a little note card or an email, could be a DM or […]

My Brain Hurts: SoloPR Summit Recap, Day 2

“My brain hurts. In a good way.” Think I wasn’t the only one feeling that after the LOADED second day of the Solo PR Summit. Author, speaker, {Grow} blogger and former super model Mark W. Schaefer kicked off the morning […]

Big Ideas, Small Package: Solo PR Summit Recap, Day 1

Table for One. Or a Hundred. The quality and calibre of the content at the 2013 Solo PR Summit – Second. To. None. One standout for this event for me was relevance: this wasn’t pie-in-the-sky luxury available only to global brands, these […]