Service Recovery for the PR win

Service Recovery. At first I thought it sounded like blather, just another business babblespeak phrase. As it turns out, service recovery is a much needed and under used aspect of PR. Communications > Marketing If you’ve read this far you’re […]

Creative Ownership: It’s Still a Thing.

Stealing aka taking something that’s not yours. We learned that as kids, seem to have forgotten it as adults and business ‘professionals’ – especially regarding creative ownership. But it’s on the Internet. [Said in grating whine.] It’s one thing to […]

The Key to Small Business Success

The key to business success, whether large or small, may not be what you think. Marketing and there’s how many P’s now? Product (and/or Service). That’s what you’re making or selling. Price. What customers will pay and you’ll take in […]

Clickbait: Something Wrong on the Internet

Clickbait. Fake news. Bogus content. If you’re on the Internets, it will find you. It’s all about the eyeballs. Advertising supports news, media, entertainment whether it’s print, TV or online; I get that. For social media, those sites benefit from […]