Service Recovery for the PR win

Service Recovery. At first I thought it sounded like blather, just another business babblespeak phrase. As it turns out, service recovery is a much needed and under used aspect of PR. Communications > Marketing If you’ve read this far you’re […]

Creative Ownership: It’s Still a Thing.

Stealing aka taking something that’s not yours. We learned that as kids, seem to have forgotten it as adults and business ‘professionals’ – especially regarding creative ownership. But it’s on the Internet. [Said in grating whine.] It’s one thing to […]

The Key to Small Business Success

The key to business success, whether large or small, may not be what you think. Marketing and there’s how many P’s now? Product (and/or Service). That’s what you’re making or selling. Price. What customers will pay and you’ll take in […]