@OldSpice, Why does women’s advertising suck?
There have already been tons of articles written about last week’s Old Spice YouTube-palooza, so I’m going to try to take this back to small business marketing.
Yes the Old Spice social media and advertising campaign was about engagement and certainly a win for the creative team. What got me was the… Continue reading
You’re Just a Tool, Social Media
Twitter may be Gini Dietrich’s favorite social media tool, but she’s also seeing the power of video and YouTube. Unless you’ve been in hiding, chances are familiar with these Big Dogs including Facebook and LinkedIn.
What else is out there? A lot.
Tweet Better. Show someone the standard web interface, they don’t… Continue reading
Twitter Taboos and the Real You: What don’t you Tweet?
A tweet this morning from Jeremy Meyers asked the question:
“If your personal Twitter account handle isn’t your real name, why not?”
His replies were interesting. Most people use a brand, have a common name, or someone already had that name. I replied that… Continue reading
For a Better Blog Take Two: Reading and Writing.
I share articles and how-to’s on improving communication and blog writing all the time. When I comment, it’s always the same: 
Want to write good blog posts?
- Read good posts, articles and stories.
Following from the Fringe: My 5 to Follow Friday Challenge
This week Mack Collier tossed out the idea to clear his Twitter follower lists and start all over. For someone like make with thousands of followers, it’s not a hollow or meaningless threat.
I have been pruning my followers list all along, trying to weed out the riff raff of… Continue reading
FlashForward Marketing: The Future of Your Campaign
I’ve read so many great posts on the metrics of marketing, public relations and social media campaigns. This week Chris Penn had one of the simplest, smartest analogies I have read in a while:
“Diagnostic metrics tell you how the trip is going. Objective metrics tell you when you’re there.”
For… Continue reading
Hey Stranger: Why I am not LinkedIn with You
I don’t know you.
You have to set your social media boundaries, and when it comes to my professional reputation I mean business.
I don’t know this user. I do not click… Continue reading