It’s been 1 year since I joined Twitter, my biggest step forward into social media. As a solo PR, I’ve learned a lot about networking, marketing and SM such as the fact that Twitter is Work.

Tags: Marketing, PR, Public Relations, Social media, Twitter

One of my many pictures of Shamu.

Toyota is dealing with it. Tiger Woods is doing it…badly. How will Sea World and Shamu handle yesterday’s tragedy and public relations crisis?

Facts coming out… Continue reading

Tags: crisis, PR, Public Relations, Social media, Twitter

Inspiring this blog post is Augie Ray of social media and Forrester fame, who tweeted this gem

Tags: Marketing, PR, Social media, social networking, Twitter

I’m evil with my SEO bait, RSS friendly headline. Really these are the three easiest ways to spot the tire kickers and looky-loos.

Photo credit: cohdra from morguefile.com

Tags: Advertising, Communications, Ethics, Marketing, PR, Public Relations, Social media

I am supposed to be telling you about cool or fun or smart people to follow or unfollow, but not today. Instead of the typical cast of characters, I challenge you to go find five people out of your comfort zone.

Tags: follow friday, followfriday, Marketing, PR, Public Relations, Social media, Twitter

Three of the most hated letters in marketing might just be: S-E-O. Search rose again in 2009, meaning we are not searched out and yes, Google will be self aware in a few years.

Yesterday Peter

Tags: Marketing, PR, Public Relations, search engine optimization, SEO, Social media, web

Okay, this is probably only a code Yellow, maybe a nice Sunset but not a full-on Orange Alert. (Yes I am going to make you read my last blog post to get the “joke.”)

Apple announced its “poorly” named iPad today and low and behold, the earth kept on rotating on its… Continue reading

Tags: Advertising, Apple, iPad, iPhone, Marketing, PR, Social media