The shortest advice on SEO: If you want to be found, you have to be findable.
– The end. –
Tricky to fill this space with nothing..
some link friendly Atlanta public relations social media marketing keywords
Okay not really but you get the gist.
You want to blow up Google. You want searches for your name or your business to jump off the first page like a cliff diver doing aerials. Your ego wants that Google automated suggestion thingy (minus the autocomplete fails) mojo the minute someone starts typing your name.
Not talking some bullshit black hat scam or rigging the game, but genuine organic search results.
What’s The Rhetorical of DUH?
- How can someone locate your store if it’s not on the map?
- How can someone call you if your phone number is unlisted?
- How can someone find you online if you don’t have an online presence?
Online presence does not mean you have to be all over everything, just a strong showing in the right places.
- Website. The tech team needs to hit all the important SEO factors: keywords, browser titles, tags, etc. If it’s a blog, use plugins to help optimize.
- Dig into those Google analytics. Understand page rank and referrals – the sites pointing to your URL matter so consider business page for your company on LinkedIn along with your professional profile. Then go after those key referrers for your industry, i.e. if you’re a child psychologist, then the link love from Psychology Today may be worth its weight in page rank.
- If you aren’t truly social don’t front, don’t set up a bunch of automated crap. Consider other options, like a Google profile. If you are social, get out there and mix it up on the Twitter, Facebook.
- Blogging. Something else you shouldn’t fake, but there are plenty of benefits to blogging for small businesses, SEO being one of them. I’m a great believer in the social side of blogging, reading and commenting on other blogs – learning, networking, building community. The SEO upside is link love but do NOT abuse it. Comments should be about the blog post, relevant and helpful. Refrain from selling, dropping affiliate links; being authentic, reading and respecting other commenters should be part of your comment strategy.
Now if I can only solve the problem of how to get someone to look for you in the first place, I’d be well on my way to a tropical island of my very own.
Photo credit: Another post, another Someecard.