Take the Mass out of Marketing?

There are always exceptions but I don’t get some ‘mass’ marketing. Unless you’re selling something any and every consumer wants and needs to buy — i.e. toilet paper because yes, we’re all full of crap — it doesn’t make much sense. […]

Draft Dodging

Ok, so this is a twofer this week, blogging about blogging, but damn it.. this is my blog. All drafted up, nothing to post Between drafts in Word, in WordPress and now my beloved Evernote, I have many ideas for […]

5 reasons why you should respond to linkbacks

Warning: This is some dread ‘blogging about blogging’ posts, been kicking in my noggin too long. Hopefully I can zero in on a few points. As someone who likes conversation, discussion, how one post leads to the next – I […]

How close is too close?

When Gini Dietrich wondered why her friends asked for referrals to other PR agencies, not if she could take on their business, my thought: it was too close for comfort. People like that we like them, don’t want to damage the […]

Unfollow Friday, Redux

Seems to be going around. It’s your Twitter, do whatever the hell you want. Promise you, that be my plan. Unfollow Friday, Part Three, Act LDXV, Version 4.7 Whenever I do this I nix mostly news, bots, RSS feeds – […]