OMG. I’ve been asked to write a guest post. WTH do I do now?
Step one. Breathe, recover from the shock.
Step two. Panic. Alcohol helps.**
Step three. Get over it and write the way I’ve always done. That’s why I was asked in the first place.
Guest posting is good for bloggers. It helps keep content coming in, helps the blog owner build community and the guest poster grow an audience. Wins all around.
I’ve done two guest posts. One for Kellye Crane’s Solo PR blog with a LinkedIn social media success story. Another for the Jayme Soulati’s SMB Collective, on time-management for small business owners.
Now I’ve hit the big leagues with Gini Dietrich’s Spin Sucks.
Here’s what to do.
- Honor the host. Or in her case, hostess with the mostess. Keep my post in point, on target and respect her rules for guest bloggers.
- Honor the blog. I know what Spin Sucks is about: PR, marketing, social media so it’s not the place for me to go off on a political flight of fancy or launch a career as a movie critic.
- Honor the audience. Spin Sucks readers expect to learn something, a different perspective and engagement. Reading, responding and respecting the comments is part of the job. Plus it’s fun.
What NOT to do.
- Pimp myself. Human, personal anecdotes are one thing, but 24 self-serving linkbacks to my own crap is shitty.
- Pretend I’m a PhD. Just because I was honored with a bigger audience on a well-read blog, it’s not the time to try and impress anyone. Keep it simple, be myself.
- Push the envelope. Yes I want to bring the goods, deliver something worth reading but a guest post is not where I want to make a name for myself by calling someone else on their bullshit, or hyping some fringe theories for the sake of stirring the pot. Save that nonsense for my own blog.
So that’s my take on guest blogging, how I try not to suck at it. Other advice?
BTW The post I wrote for Gini was about reactions to bad advice in networking, social situations.
social media public relations
Photo credit: Another of those not motivational posters. ** No livers were permanently damaged in the writing of this post.