Work Is Where The Brain Is
Totally buying the conspiracy theory (can’t find link?!) that the Yahoo! memo was leaked on purpose – to get people talking about Yahoo!. Ahem.
The so-called “Cons” of working at home
Sparked by the Yahoo! memo this USA Today article debates the pros and cons of telecommuting; it barely scratches the surface or realizes it’s not 1998. The pros are simplistic and obvious but whatever; it’s the idiotic cons which have my [...] Continue Reading…
My Brain Hurts: SoloPR Summit Recap, Day 2
“My brain hurts. In a good way.”
Think I wasn’t the only one feeling that after the LOADED second day of the Solo PR Summit.
Author, speaker, {Grow} blogger and former super model Mark W. Schaefer kicked off the morning with a compelling keynote on the Web, Social and Influence.
Ah the dread pirate Klout, but he makes you think about the social web in a different way.
Moving content is action, influence realized.
Mark “hits [...] Continue Reading…
Big Ideas, Small Package: Solo PR Summit Recap, Day 1
Table for One. Or a Hundred.
The quality and calibre of the content at the 2013 Solo PR Summit - Second. To. None.
One standout for this event for me was relevance: this wasn’t pie-in-the-sky luxury available only to global brands, these concepts are scalable to many of the small and medium businesses we advise. Even more, much of what was presented – the need to be nimble, flexible, adaptable; the focus and [...] Continue Reading…
“Let ‘em eat cake” and other terrible PR advice
When Ms. Antoinette was getting mouthy and losing her head, she forgot to empathize and relate to her audience. Maybe she had bad PR advice?
Rant Alert: somewhere in the neighborhood of a Code Yellow on the Dammit! Jack Bauer scale.
So Carnival is in a PR and social pickle (again). This time it’s the Triumph (I’ve known people who’ve sailed and enjoyed that ship) losing power and having to be [...] Continue Reading…
What is YOUR Super Bowl?
Before the Big Game I was tweeting that it’s the Oscars for Advertising. Even more so in the Age of Social Media Madness, this one Sunday brings out marketing’s biggest and brightest.
Ad Watching, Spectator Sport
Everyone has their favorites, lists of the best and worst of the nights ads, what when right and what went wrong.
Budweiser goes big with classic sentiment, edges Tide with baby Clydesdale Hope in USA Today’s [...] Continue Reading…