2011: A PR and Social Media Odyssey
In this infinite din of crap polluting the Internets, I’ve read more junk than I care to admit. Even on my less-is-more diet, I’ve still left hundreds of comments everywhere and don’t get it when good posts get “ignored,” my crap attempts at SEO notwithstanding.
Horn, consider thyself tooted
Blessed be a New Year that gives me license to pimp my own posts, gotta milk this opportunity for all it’s worth. [...] Continue Reading…
I don’t get it
I don’t get it, think maybe I really am doing it wrong.
The Numbers Game. The Site that Shant Be Named (nor included on a resume!); not because my ‘social credit score’ plummeted – as I expected what with the vacay and Great Algorithm Blasphemy of 2011. And no this isn’t just another rant, I just think Klout (said it) is the social media equivalent of the BCS. (Geaux Tigers!)
I [...] Continue Reading…
Best Present Ever.
Don’t remember if I got the uber Barbie penthouse with the deluxe sports car, or a G.I. Joe with Kung-fu grip. Always had a budget and a need for the practical, so presents were usually clothes, shoes, that kinda thing.
Thanks for the memories
A few of the many things I remember:
My grandmother cooking the traditional feast and me helping with setting the table, the nice china, silver and crystal; all the work and hours that [...] Continue Reading…
Is your business marketing-proof?
Apple is not “Apple” anymore.
Let that sink in for a second.
One of the most successful brands in the world (allegedly) isn’t all it’s cracked up to be. They report earnings that stretch from here to Saturn and back – with stops at Starbucks, bathroom breaks and day trips to the galaxy’s biggest ball of yarn – yet they fall short of expectations.
You are not Apple
It’s my reply to a ton of would-be [...] Continue Reading…
Try Softer, Aim Lower, Do Less, Barely Pass.
I share this vendor/client video all the time. Too many companies want A quality work, but are only willing to pay the C- prices. Champagne tastes, beer income.
I’m also noticing a ‘lowering of the bar’ trend, those who want whatever they can get for as little as it will cost, often settling for C quality work. PBR tastes, tap water income.
Quality is in the eye of …
“The customer is always .. [...] Continue Reading…