Give up already. Marketing Perfection, Thy Name is Illusion
That is right: Perfect is a myth, frankly total bullshit.
Nothing is perfect, not your dream TV couple, not the fine steak paired with an excellent Bordeaux, not your latest blog post or marketing campaign, and certainly not your business.
Perfection is beauty, it’s all in the eye of the beholder… Continue reading
It’s not rocket surgery, it’s marketing. Simple.
I tweeted that Douglas Adams quote again today, always one of my favorites. Simplicity is anything but simple. It’s hard to get it… Continue reading
My Evil Blogging Plan: Keep it Short and Sweet
Inspired … okay, guilt tripped by last week’s #SoloPR twitter chat, I am writing a short, sweet blog post.
Seth Godin has tons of readers and followers because he writes well, intelligently, and more often than not, concisely. But I am no Seth Godin and that’s fine.
Brevity is the… Continue reading
You’re Just a Tool, Social Media
Twitter may be Gini Dietrich’s favorite social media tool, but she’s also seeing the power of video and YouTube. Unless you’ve been in hiding, chances are familiar with these Big Dogs including Facebook and LinkedIn.
What else is out there? A lot.
Tweet Better. Show someone the standard web interface, they don’t… Continue reading
Twitter Taboos and the Real You: What don’t you Tweet?
A tweet this morning from Jeremy Meyers asked the question:
“If your personal Twitter account handle isn’t your real name, why not?”
His replies were interesting. Most people use a brand, have a common name, or someone already had that name. I replied that… Continue reading
For a Better Blog Take Two: Reading and Writing.
I share articles and how-to’s on improving communication and blog writing all the time. When I comment, it’s always the same: 
Want to write good blog posts?
- Read good posts, articles and stories.
FlashForward Marketing: The Future of Your Campaign
I’ve read so many great posts on the metrics of marketing, public relations and social media campaigns. This week Chris Penn had one of the simplest, smartest analogies I have read in a while:
“Diagnostic metrics tell you how the trip is going. Objective metrics tell you when you’re there.”
For… Continue reading