For all the chatter about branding, reaching out, building relationships and making connections, I wonder how much of it really cuts through and matters to the paying customer.

Service and the X Factor

If two businesses are selling the same thing for comparable prices, what’s the difference… Continue reading

Tags: Advertising, Communications, community, customer service, email, Marketing, Public Relations, value

Social media and the Interwebs are teaching me a lot about communication, what works and what doesn’t in Public Relations and Marketing.  This week offered examples of good, bad and unethical PR practices.

Good. Since several stories of bad Public Relations surfaced this past week, Sarah Evans sent a call out to catch… Continue reading

Tags: email, Ethics, PR, Public Relations, Social media, spam