Smart Marketing 101: Being helpful wins business

I’ve had a busy week of personal and technical difficulties, and just gotta single out a few folks. Sort of.

Real Mac Software is a smart company, and has a great community in place to offer suggestions, develop companion products. As a result they have an active user base on their forums… Continue reading

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Pimp Your Business, Atlanta

If imitation isn’t the highest form of flattery, maybe stealing is.

Danny Brown has been giving people a chance to pimp their blogs on his own site. Gini Dietrich liked this so much she “acquired” the idea herself, though she did warn Danny… Continue reading

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Personal Service: Marketing and Public Relations Secret Weapon

For all the chatter about branding, reaching out, building relationships and making connections, I wonder how much of it really cuts through and matters to the paying customer.

Service and the X Factor

If two businesses are selling the same thing for comparable prices, what’s the difference… Continue reading

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In Public Relations and Social Media: Gotta Watch The Blind Side

Caught the very good The Blind Side the other night, and looking forward to seeing it again. A true-life story as only Hollywood can do, The Blind Side is a movie about a kid with nothing who, with a lot of hard work and a little help from people in his community, achieved success… Continue reading

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