Is your business marketing-proof?

Apple is not “Apple” anymore. Let that sink in for a second. One of the most successful brands in the world (allegedly) isn’t all it’s cracked up to be. They report earnings that stretch from here to Saturn and back – with […]

You’re doing it wrong

“There is no right or wrong way in social media.” Every so often I see it. I hear it. And my eyeballs roll back in my head, I drink of the wine and sigh. Madness. Poppycock. Piffle. If there was […]

If it’s too loud, I’m too old

Background music is supposed to be that, in the background. But everyone who wants to ‘entertain’ me – ball games, restaurants, cruises, etc. – blares it too loud for my taste. Guess I am old I’ve hit the point when […]

Tis the Marketing Season

It’s always the Season for Shopping. That was a good one from the Wall Street Journal, and it’s true: retailers have carved up the year into approximately 13 to 349 buying seasons. Basically you and your MasterCard get Tax Day and Groundhog […]