It’s not rocket surgery, it’s marketing. Simple.

“A common mistake people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.” I tweeted that Douglas Adams quote again today, always one of my favorites. Simplicity is anything but simple. It’s hard to […]

My Evil Blogging Plan: Keep it Short and Sweet

Inspired … okay, guilt tripped by last week’s #SoloPR twitter chat, I am writing a short, sweet blog post. Seth Godin has tons of readers and followers because he writes well, intelligently, and more often than not, concisely. But I am […]

You’re Just a Tool, Social Media

Twitter may be Gini Dietrich’s favorite social media tool, but she’s also seeing the power of video and YouTube. Unless you’ve been in hiding, chances are familiar with these Big Dogs including Facebook and LinkedIn. What else is out there? A […]