Do you relate to your customers?

“You’re not Apple.” That’s ok… you don’t have to be. (Though of course, it’d be nice .. shiny new iPads.) Business 101 Apple’s stuff flies off the shelves, they have an unpaid army of fans and supporters building up their […]

Forget the MBAs and Consultants, Hire a Chef

Per my resolution to do something different, a book review. Hitting the Books [stextbox id=”alert” float=”true” align=”right” width=”260″ bcolor=”000000″ bgcolor=”eeedf2″ image=”null”]Side note: I hope libraries and publishers can make nice. Of course authors and publishers need to make livings – but with paper […]

Big Miracle, indeed: Hollywood almost gets PR right

Interesting if simple feel good movie, I thought Big Miracle did a decent job of showing what “PR” (public relations don’t you know) really does or is. Spoiler alert – which may be unneccessary in an ‘inspired by real life’ movie […]

Do you know where your lurkers are?

Lurkers are the silent majority; Creators, loud minority; and curators (or amplifiers) somewhere in the middle. Everyone with a role to play. Cliques. Diehards. Fandoms. These people comment, who tweet and RT, who blog and reblog – the few that […]

Resolutions are hard. That’s a good thing.

3 for 5 I guess on the 2011 Resolution Scoreboard. Bionic Blogging, Check. Terrific Tweeting, I like to think so. I stayed even on LinkedIn, not more not less. I got out of the office and comfy clothes for a […]