I'm Working On It.
Gini Dietrich just did a wonderful post on women and equality in the workplace. All about how both genders need to step up to the professionalism, close those gaps. Then there’s this. The Crime: Summer’s Eve tells women the way […]
“A common mistake people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.” I tweeted that Douglas Adams quote again today, always one of my favorites. Simplicity is anything but simple. It’s hard to […]
There have already been tons of articles written about last week’s Old Spice YouTube-palooza, so I’m going to try to take this back to small business marketing. httpv://www.youtube.com/watch?v=nFDqvKtPgZo Yes the Old Spice social media and advertising campaign was about engagement and […]
If imitation isn’t the highest form of flattery, maybe stealing is. Danny Brown has been giving people a chance to pimp their blogs on his own site. Gini Dietrich liked this so much she “acquired” the idea herself, though she […]
For all the chatter about branding, reaching out, building relationships and making connections, I wonder how much of it really cuts through and matters to the paying customer. Service and the X Factor If two businesses are selling the same […]