I'm Working On It.
You have the business plan, the cool product or killer service. You’ve figured out your business model, your three core strengths. And you’ve got a phone (goes-without-typing essential) you’d love to be ringing off the hook with folks wanting to give you […]
Nothing is useless. Even the worst can serve as a bad example. That little quip has been quoted a few ways, very true. It calls to mind the flap in that NYT blog post about PR, which if you’re here, you’ve probably […]
Big names like AT&T, VW, Kia and more spent millions to produce and air the best promotions they could for the Super Bowl. For the sake of the brand. What is a brand name? “Define brand” can call up a ton […]
Super Bowl Sunday is big money. Parties, hotels big boon for the hosting city, with Dallas owner Jerry Jones hoping for a record-setting crowd. But who cares about the game? httpv://www.youtube.com/watch?v=VLy4qzV1gL0 Advertising hits the major leagues, big time global brands […]
Will the GAP logo, old or new, make you buy their clothes? NO. That’s what came out in the comments on Spin Sucks post about the GAP crowdsourcing their logo. A logo–new or old, loved or hated–probably won’t move the […]