This blog is my home base, the hub of the social empire of made up of me, my Mickey Mouse pen holder and those of rare few of exceptional taste (i.e. you).
Truth be typed I spend much more of my time elsewhere on the Interwebs: on various social networks, on news and media sites, on your blogs. I watch, I read, I comment, I share.
Unless you’re stalking my every move – let me save you some time, don’t; I’m really boring – there’s no way to catch it all. In that spirit, every few weeks I’ll recap what I think readers may enjoy and what I consider worth a second look.
In Case You Missed It:
— Davina Brewer @3hats (@3HatsComm) March 25, 2014
Suing customers for posting accurate, unfavorable reviews is a thing now as vendors and service providers are banning (negative) reviews in their contracts. Thoughts:
- Some companies live or die by reviews, that’s business. Have a good product, offer good services and people will say so via likes, stars, comments, testimonials.
- Businesses need to take ownership of their brand, manage their online reputation, respond to the bad and do what it takes to fix the problems (not just the reviews).
- Manage expectations. It’s a ridiculous standard to expect a business to have nothing but glowing raves; ‘perfection’ at half price isn’t the only measure of a job well done. There are those times that.. the customer isn’t always right; they tend to misplace their blame and negate their own.
I understand a business’s need to protect itself. But if a provider isn’t willing to stand behind their service to the point they’ll sue me for posting an honest, negative review they won’t win my trust nor earn my business.
As I indicated on Google+, this WILL be blogged in detail here at some point. Many others were right on Copyblogger’s move to close comments, so for now let me direct you to their posts that, as fate would have it, have some pretty smart comments (and also, mine):
Gini Dietrich explains why she won’t close blog comments, and I was like yeah, ‘comments are work.’ Next I had to buy Mark Schaefer a Coke, as he was spot-on with the economics behind ending blog comments. Marcus Sheridan said Good for Copyblogger, their blog, their rules, their choice. To which I said sure – and by the same logic, so too everyone complaining about the move; their comments, their opinions, their choice.
Everyone is free to do what works best for them in this ever-changing social experiment. Some sites, comments don’t make sense. For my style of blogging, they do.
Generic Brand Video.
It’s a pretty sharp commentary on business communications, on PR – and a clever piece of marketing content for themselves.
Watching the news or TV golf, I promise you’ll never look at those ads – about absolutely nothing – the same way.
Many of us have content that’s elsewhere. What’s a better, easier way to curate that, to repurpose it into something new? Do share.