Please Make it Stop. I’m over the tweetable ‘Stop Sucking’ memes. Don’t want to read another ‘Be Epic’ blog post. Tired of the ‘Go Awesome or Go Home’ schtick.
It’s more empty ‘aim for the stars’ quiptoids, bad business advice you should ignore. To often without a single piece of real advice as to HOW, or clue how awesome will get you ahead. (This isn’t that post, just saying.)
I love brands that get it right most of the time and hate suckage probably more than most. It’s just that awesome really is bullshit. Never mind that:
- Someone else is now and will always be the judge of that. You may think UnCool Brand X sucks; and they can think you suck as they laugh all the way to the bank.
- We’re not eating at Chez Name Drop every night and ‘make do’ with NoAd Brand everyday; people neither want nor need nor will pay for Awesome all the time.
Throw adjectives like EPIC and AWESOME around enough, they lose that meaning on their way to being oh so very average. I started ranting this (see below) so many times, then the remarkable Mark W. Schaefer and the awesome Mack Collier beat me to it. As always.
“I don’t see anything in this world that makes following a dream easy for anybody.” – Mark W. Schaefer
“If you want to see other bloggers be awesome, then stop telling them to be awesome and show them how to be awesome. We need fewer talkers, and more teachers.” – Mack Collier
Word. It’s the ‘Just’ part of ‘Doing It’ – if it was ‘just’ that easy to be epic or awesome, fantabulous or remarkable, we’d all be The Incredibles with dream jobs and a guest turn on House Hunters International.
News flash: We have limits. And that’s a good thing.
- We can’t live every dream.
- We can’t read every book or blog, catch watch every cool TV show.
- We won’t go everywhere on our Pinterest ‘someday’ boards.
- We can’t like nor be liked or popular with everyone.
- We won’t always be amazing at everything we do. No expectations of Gerber Baby perfection.
- I won’t try all the yummy wines – no matter how hard I may try.
In lieu of a lottery win, I won’t get to go everywhere on my dream list. Which means that when someday I do make it to some of those places – it’ll be all the more epic, special and amazing to me.
Limits cut through, clarify, crystalize. Limits on time, on budget forces you manage resources that much smarter, to earn better results. Knowing what you do well – and what you don’t – drives focus. You won’t be all things to all people; you’ll be the best choice for the right people. It’s my job to communicate that – how your small business is and can be awesome – for your customer, for your stakeholder.
Talk to me about limits. Do they drive you to push harder or refine your business to do it better? Do they not shape how you’re going to get there?
Photo Credit: Think this Despair will make my DIY calendar next year. 🙂