My Klout is low, my influencers ‘so and so.’ My Blog is under-read, probably not enough about Bacon! My SEO and inbound marketing make Dyson jealous. My ‘social proof’ is lacking, I’ve peaked, hit the social plateau.
Yada yada. I’m intrigued by this notion of social influence yet still.. skeptical.
The company we keep
I’m social because I build networks and make contacts, and I learn something out here almost every day that contributes to my business, my career. I am social because the world was far too long denied a brilliant and inspired voice on public relations, marketing, communications, on the way business should be done — MINE.
I’m open to new ideas, smart discussion but will always be selective in my connections. There is great variety in all the little things that make up my approach to life and work – many of which remain offline.
“Don’t go visiting my intentions.”
Always liked that line, which highlights something going on with social as the game is played: assumptions. We’re trying to find influence – that we can score, chart, manipulate, sell – when the truth is, we really don’t ‘know’ do we? FTR:
- Just because I tweet something, it doesn’t mean I agree with it word for word. Just because I’m connected to Person A, please don’t take it as a blanket endorsement of everything they’ve ever said or done.
- Just because I like a friend’s writing style, don’t assume that 1) they’re the only people I read; far from it; and 2) that I read every one of their posts. Truthy, disclosurey, transparentness: I haven’t hit my going-going-almost-gone Reader in forever; what I follow most faithfully – TV recaps.
- Just because I linked, read, or shared something it doesn’t mean that I’ve lost my blogging voice or that it influenced me. When someone gets me to forsake my iToys in lieu of a Microsoft product, then they will have wielded some influence. And probably triggered the next Apocalypse.
I’m not so naive to think I’m beyond influence. I’m a sucker for a well-written post or clever marketing; write something quippy on the label, your wine has a better chance of making it onto my table.
But there’s not a single voice or web of ever-growing and changing connections that has any more power over me than any other, except maybe my (offline) BFFs.
This is the real-not-whole me. I may not always make sense. I might flub my lines once in a while, or like all the time. But trust me – I hold my own agency, know my own mind. This blog, my career, hell – me – are works in perpetual progress, ever learning and growing. Hopefully you’ll stick around for the show.
Can you rise above the influence? When everyone’s watching, what do you to grow, learn, be social – and stay true to yourself?