Confession: The draft pile is looking pretty anemic – lots of ideas scattered about too many posts, nothing ‘publish’ worthy – and I’m trying to build in some wiggle room. (With a dread “blogging about blogging for blogging’s sake” post no less; I hereby fine myself in kangaroo court.)
One of the best ways businesses can engage their audience is to ask questions, find out what they want to know. I know of a certain Sales Lion who’s big on turning your FAQs into blog posts, writing about what your customers are really searching for – ways to solve their problems.
- A failed attempt at one of JackB’s (b for blogger, he’s got all kinds of writing tips) short posts.
- A chance to talk to my community, get some feedback and to lure lurkers into commenting and participating more because I just know you’re out there. Lurking in the Interweb shadows, as you lurkers do.
- See what I’ve missed, maybe turn it into a decent post. Jenn Whinnem wanted my thoughts on a Vagina Marketing press release.. couldn’t help but write about it.
- Shake things up. Write ‘different’ and all manner of blogging cliches.
Too many choices
It’s not that I’ve run out of ideas. On the contrary, my brain has been going in all directions – hence the countless posts, thoughts, ideas stuck in draft mode.
In the battle against the banal, fight against writing about the same old [insert marketing, public relations, social media keywords here] things, I’m open to suggestion. Like finding new ways to write about the ‘same old’ communications subjects or even ‘new’ topics altogether.
Be careful what you wish for.
If you want me to attempt to write about cooking – it’s your stomach; wine, much safer. Think I should blog about metrics, enjoy your nap because while I totally believe measurement is part of any good PR and marketing process, I suck at talking about it. Wanna know everything I know about Disney World? Pack a lunch because I can type your eyes off.
Basic rules: So long as we keep it clean and you don’t ask me to watch any reality TV or reveal state secrets, I might be willing to give it go — with the goal of bringing it back to social media, to PR, to effective communications for small business.
I’ll probably regret this but for now, the can of worms is open.
Photo Credit: Flickr CC license, Alun Salt.