Most of my F&F roll their eyes at blogging. Even those who spend hours each week on Facebook, commenting on sports message boards, all matter of ‘online’ activities – they still have little respect for the blogging arts.
Reach out and Connect
Now I make fun of blogging as much as the next person, know we are often just talking to our keyboards or each other if we’re lucky. But I do recognize its power, often point out to them that ‘this article’ they liked, ‘that site’ they always read is or was essentially, a blog.
Blogs – in their many forms like WP, Tumblr, even Facebook and Twitter’s micro version – have reach, the possibility to make connections.
Lightning in a Post
In the past few weeks, two stories kinda lit up the old blogospherenets.
- Jeremiah Owyang‘s Obit for the Golden Age of Tech Blogging spawned a lot of rebuttal, some in his comments but mostly via other blogs. Holy trackbacks, Batman I stopped counting at 3 dozen.
- Forbes‘ role playing, navel gazing as a Poor Black Kid, which sparked thousands of comments and feedback, so much they included a few rebuttal posts as an Editor’s Note to the end of the story.
I want that!
Not so much the negative feedback, but that kind of reach, that kind of connection. To hit on ‘something’ in a way no one else ever has before or even just stir up the kind of meaningful, substantive discussion.
I write primarily about public relations and social media, marketing ideas for small businesses. Unlikely I’d ever have the reach and impact of these posts, but in my own little corner of the Interwebs, why the hell not?!
I want to build the blog to help build my business. It’s one of my goals (resolution post pending – due any week now) for 2012, get more targeted eyeballs and feedback for the blog. The trick is how?
- The Great Debate. I’ve got opinions and ain’t afraid to share them but disagreements and controversy, not my style or always right for my blog.
- List posts. Yeah, these make the rounds. I’d have to do them in my own way so they weren’t as dry and sucky as much of the crap out there.
- Blogging about blogging. Tech tips or echo chamber water cooler chat – this post would be the latter – writing for bloggers is an easier well to tap into, get myself some quick trackbacks and RTs. Except other bloggers aren’t always the eyeballs I’m after.
- Better content that you can’t get elsewhere. It’s what I’ve been trying to do, what I’ll keep doing.. producing usable, valuable advice for SMBs trying to improve their marketing communications, build their businesses via public relations and social media. With a side order of humor and inspired blogging, I hope.