Combine my ‘less is more’ approach to blogging with my recent flurry of trips and travel, my blog as been a lot more less than more these days. Oops.
As a friend gently nudged me the other day, that ain’t so good.
Out of Sight, Out of Mind
Possibly that biggest reason you shouldn’t let your blog go cold – people forget about you. In this topsy turvy blitzkrieg of real time contentfotainment, people have plenty of other options. If you stop writing, they’ll stop reading, they’ll stop sharing; it’s a risk we can’t afford to take.
If you don’t build it, they definitely won’t come.
So it’s time to get blogging again, remind folks that yes, I’m still here. I’m strategizing and plotting, working hard on my blog, my business, my career. I’m reading other blogs to learn and grow; most importantly, still sharing.
The goal has always been to write and share what readers will find helpful, valuable, actionable.
Object lessons, tips, observations on PR, social media, branding, content marketing, customer service, employee relations, etc. – it’s about showing readers how smart, effective communications are essential to building and sustaining a successful business.
If you disappear, so will your audience. Today’s Tip: Get back out there.
I’ve got a handful of posts drafted. Some I’ve been just been holding until I was back in town, others because I was never sure if I was ever gonna break out the ‘publish’ button.
Time to dust off a few and see if what I typed all of three long months ago still resonates today.
I return you to your regularly scheduled blog, already in progress.
P. S. It’s almost Thanksgiving people. Where the hell did 2012 go?!