What can you do in an hour?
Sure you can get caught in the black hole time suck also known as YouTube. Or Twitter or Tumblr or your particular brand of social media vodka. Or you can set aside one hour.. maybe you turn off the smarterthaniamPhone or other distractions.
- Write a blog post, sometimes. Okay draft. Maybe not the coding, or finding the perfectly inappropriate funny graphic, but well on its way.
- Simple layout, like a postcard. Hell, the client changes often take longer.
- Read and comment on two to five blog posts. Plus share them around Twitter, LinkedIn.
- Draft and send pitch to a reporter or blogger, but not the crappy sucky kind.
- Review some ed cals, scan for publicity opportunities and pitch ideas, devise a plan of attack.
- Read 20-30 emails (mostly crap) and clean my inbox, triage what’s top priorities.
- Participate in a marketing or blogging Twitter chat and maybe make a few good new connections.
- Spend 20-30 minutes on Twitter, chatting with friends and blocking a few spamming howler monkeys; 5 on linked in, another 10 on Facebook to check or update a client’s FB page or see a request from a media “friend” or group, then another 10 minutes on FB (totally NOT for business, since I am already there). .. and 5 minutes to sip my Coke.
- Each lunch, work the USA today puzzles after a run to the bank. Atlanta traffic permitting.
- Zone out 14 times during an ass-numbingly dull conference call, fight the urge to let loose some ticked of avian critters.
- Review Google analytics, keywords, and top referrers to rethink my SEO and PostRank stats, whilst not wasting time with Alexa. These hours are sadly a semi-annual events for this slacker.
- ADHD or multitasking, I can “watch” a show like White Collar via Hulu while working on other projects, tapping the creative juices to design the perfect flyer or write dreamy website copy or a publishable blog post (doing it as of this typing).
Time – and its effective management – is critical in today’s businessplace. Time can go so quickly; a lot can be accomplished or a day can be wasted.
How do you make the most of an hour?