I wrote that headline in a comment on Jayme’s blog on how to give good link love, thought it fit with this idea. And damn if she didn’t beat me to the punch with her post on amplifying the echo chamber, then Ari Herzog topped her last Thursday. (Grrr arrgh.)
Community and Sameness
The posts are often excellent and yet, merely the jumping off point for some good discussions and nice debate. I LIKE and WORD and WHAT SHE SAID all over the place. Eventually though we hit a tipping point where the discussion stops moving forward as we’re all agreeing with each other, the dissenters having left the building.
One voice X 1K followers = an echo in here?
Don’t misunderstand me I love it when I get to talk with my friends, run across a bunch of folks I know chatting it up in comments and on Twitter. And yet, if everyone is reading and sharing each others posts, isn’t that eventually going to lead to more of the same?
It’s tricky. I read about PR, social media and marketing because that’s what I do, it’s what interests me. And not to pick on Jayme again but she raises good points in efforts to push the PR envelope forward, asking if we are all talking to each other. An obvious solution is to talk to someone else.
This is a short, simple challenge (to myself as much as anyone) to fight sameness.
- Do a search for a different topic. Go crazy, search for two different topics. I tried yesterday, once I got past the news, my boredom with Fast Company.. hard to think of other ways to search for things related to branding, small business marketing, social media without running across more posts on Google+.
- Read different. Skip the usual suspects in the reader and Twitter feed for a few days, see what happens. Also harder than it seems – I miss my friends as there’s a reason I read them: they write good stuff.
I am trying to mix in different content, not concerned about the ‘influence’ or rank of the author. I try to read more bloggers who don’t only write about marketing and PR, social media and blogging. I’m unfollowing some to make room for more, more diversity, more originality, more of what I like and even a little of what I don’t.. to keep me honest.
It’s the differences that can make things interesting, so this is just me.. attempting to fight sameness, whatever that means.
What are you doing differently? Any other ideas?
Photo credit: Newsvetter Gumshoo comic.