One post I’ve read listed 31 Flavors of Public Relations.
It has some good info to share, yet I agree with Beth Harte that 1) all those definitions creates a misperception of PR and 2) too many were publicity-centric. PR is not Publicity is a meme that’s made the rounds. Then there’s the textbook definition and the PRSA version of what Public Relations is.
This is the part where I joke: It’s like porn, you know it when you see it. But I’m not so sure.
When that company donates free tickets to a school group or when this brand sponsors this community event, do people see good customer service, community building, do they think “that was some damn fine PR” or even give it a first thought, let alone a second one?
What do you do again?
I laughed as I can totally relate. Which is the crux of the PR identity crisis: parents, consumers, clients can relate to what they know.
People know advertising, it’s the crap they zap on the DVR. They get that marketing has something to do with sales. My dad wants to “fix” my jeans since the branding label is there, and I’m doing the advertising for them. And people can wrap their heads around publicity, stories on the news and in magazines about this product or that company.
Don’t Tell Me what PR means, SHOW Me
Jayme Soulati has called for an education initiative. I thought rather than just a blog post of definitions, I’d call for examples not of what PR is defined as, but examples that define good PR. So here are the rules:
- Less is more. Forget the long boring white paper, keep it simple please.
- Links are ok. If it’s an affiliate or client, please disclose.
- Think outside the publicity box. Employee relations, goodwill campaigns, CRM programs, crisis management, etc. as I am all for integration.
- Publicity wins are ok.. IF you tie them back to other communications and business goals. Looking for more than “thud book” examples, want to know how that clip got sales or a new client.
Via blogging, tweeting and chatting, I earned myself a speaking gig. This LinkedIn success story was both a social media and PR win for my business, establishing credibility with a key public: my peers.
Have a PR story to share? Please do.
Photo credit: Wasted too much time looking, settled on this just to hit publish.