Yesterday Hubspot suggested deleting the blogroll from a blog’s sidebar. Sidebars can get junky with too many widgets, but I look to blogrolls to find new bloggers and likes me a good, current blogroll. So I’ve updated mine.
Expose the Guilty
One of the first things I have changed is recognizing the blogger by name rather than blog title. I like the Spin Sucks name, but I read it because I love Gini Dietrich and her community. See also Mark W. Schaefer’s Business Grow, Shonali Burke’s Waxing Unlyrical. They’re guilty of some good marketing, PR and social media posts so I gotta call ’em out on it.
Missing in Action
Blogs and bloggers move around, so your blogroll links may be out of date. I thought David Mullen’s blog had disappeared. Turns out it moved; my bad. Mack Collier has his Viral Garden, but it’s not updated as often as his business blog. Same for Augie Ray’s Experience; he does his blogging at Forrester.
Less is More
I “deleted” links from my blogroll, not because I don’t enjoy Beth Harte or Marc Hausman’s posts (I do) but there’s too much of a good thing. I wanted to include bloggers I’m currently reading, like Shonali and Neicole.
Gone, not Forgotten
I have not forsaken those who’ve been edited. Once I figure out the technological voodoo behind have two blogrolls, I may split it into Favoritest and Rest of the Best sections. And still read, link to your posts.
More is Better
Scott Stratten’s Unmarketing blogroll is made of win. He’s listed his favorite bloggers and told you why, right there in the sidebar. Love it. Kami Huyse has the latest post for each blogger linked in her blogroll, that’s a neat trick. Erika Napoletano lists a blogroll on a separate page, which can clear up sidebar clutter and give plenty of space for blogs and descriptions. Yet I suspect I’m one of the view who’s actually visited it.
One of the reasons my Follow Friday is done in blog form is so I can tell you why you should follow these people, give more detail about which blogs I’m reading most often. So it’s a quality vs. quantity thing I guess.
How often do you read a blogroll? Do you ever revisit or update your blogroll links? Tell me.