(Figured I’d ease back into things after the holiday.) There’s a brand of potato chips I like that goes beyond the ‘traditional’ flavors.
Sure they have the standards like Sour Cream and Onion, but “Dirty” Brand chips have decided to take the kettle chips and do a little of their own thing with creative flavors that include Sweet Potato chips, Smoky Chipotle, Pesto and Parmesan, Jalapeno Heat. (Hungry yet?)
My absolute favorite: Funky Fusion which sort of mixes barbecue with the salt and vinegar and dill pickle all at once, confusing the hell out of my taste buds.
Dare to be Different?
Still considering the marketing value of being different, thought I’d give an example. It’s not enough just to do your own thing. Not enough to do what others do but better.
Doing it better AND doing your own thing while offering more value with a better product, that’s a start and pretty soon, everyone’s talking about you and your special marketing magic. Other thoughts:
- Build your marketing, PR, social media around your core strengths and uniqueness, not prevailing winds or shiny new tools. Use the tools, don’t let them use you.
- If your story isn’t being told the right way, toss out the boring sales drivel and do something about it. Write it better, be it a media pitch or blog post that’s useful, valuable to the reader.
- Find where your fish are online and social; use the right hook, the best bait. Turn your blog into a community and bring your customers to you via search, inbound marketing.
- Make sure your team knows how to really engage with your audience. Develop relationships, not just mailing lists.
Forget copying what the other guys are doing or being ‘unique’ just for the sake of it. Get creative, get funky, get dirty.. do your own thing, better. FWIW.
Photo credit: More demotivation, because it’s fun.