Broadway Plays Marketing Moneyball. Hype Wins.

I’m fresh off the plane from NYC (fun!), tons of content at my fingertips. First up: the not original notions that New York City is 1) a wee filter bubble and 2) know how to market Hype. Now Showing: Perspective […]

Employee Recognition: Useless Appreciation is an HR thing

When done badly, employee recognition is a thankless and fairly useless HR function. A company can be a good employer, or just try to look like one. Birthdays, holidays, retirements, manufactured “of the Year” employee recognition awards are often the latter. The Thought […]