The Key to Small Business Success

The key to business success, whether large or small, may not be what you think. Marketing and there’s how many P’s now? Product (and/or Service). That’s what you’re making or selling. Price. What customers will pay and you’ll take in […]

Clickbait: Something Wrong on the Internet

Clickbait. Fake news. Bogus content. If you’re on the Internets, it will find you. It’s all about the eyeballs. Advertising supports news, media, entertainment whether it’s print, TV or online; I get that. For social media, those sites benefit from […]

Good Business: All it takes is a little Communication

A little communication can do a lot. Effective Communications is the HOW TO: Human Resources recruits, trains, hires and fires top talent via communications. It’s how employee relations creates brand advocates. It’s how teams work together to develop products and […]

Big Business, Little Things: On Customer Relations

Customer Relations is often a study in the little things. Little Things,  Big Impression When we cruise, the cabin stewards make a point of learning our names, routines, waiters our dinner preferences. That comes from training, from HR and CRM, empowering the staff to […]