Is Twitter Worth It?

Salesforce has passed. Disney, other businesses have bowed out of the ‘who wants to buy Twitter?’ lottery.

Saving Twitter in 140 Characters

I’ve written it’s obituary, opined what I want from MY Twitter, and I keep coming back to this:

Twitter is many things to many people. Don’t fix it USE it – make Twitter a safe, friendly, useful destination unlike other social networks.

Then I deleted a big section on other social networks because Twitter isn’t Instagram, Snapchat or Facebook – and that’s the point.

The Many Faces of Twitter

  • The non-programmed real-time real people. AKA the minority.
  • The hate-spewing, trolling, jerkwad millions. That should be gone.
  • The spambot blind robo-tweeting marketers. Who ruin everything.
  • The ‘just here for the news’ peeps. Lots of lurking.
  • News, media and broadcasting. Push, push, eyeballs, clicks.
  • The few people who actually take the time to talk and engage. #TwitterChat crowd.
  • Brand watchers, customer service teams. Doing it right, or wrong.
  • Robots, spammers, scammers. That also need to be gone.
  • The funnies, the jokers, the celebs. Who keep us coming back.
Or totally worthless without a buyer? Credit: Someecards
Or totally worthless without a buyer? Credit: Someecards

FWIW this petition to sell Twitter to its users makes smart points about who, what Twitter is.

Twitter’s problems are known: its failure to stop online abuse is epic – and HUGE roadblock to any sale; the stagnant growth, limited use; the massive noise to signal ratio that makes it harder for new users to ‘get’ it.

From a business standpoint – growth, development, money – I think Twitter has become a delivery system, not a social destination.

Powers to the People

Let users make their own version of Twitter, so they get out of it what they want.

Custom options for a better layout – columns, grids, rhombus – whatever gets and keeps people there. Mobile + scrolling = yuck. Let people change the settings for better filters, controls, troll and abuse blocking. Make it an easy option to automatically block trolls, fake names.

I still say I have met more new, different people on Twitter than anywhere else. And if they could solve that, connect people from the moment they sign up, then Twitter would have something.

What do you think: is Twitter worth saving? How? 


The Scariest Question in Business

For me the scariest, most dreaded question at any business networking event is “So what do you do?”

What do I do? I LIVE.

My not-an-elevator-pitch answer – because 1) I do more than work; and 2) I’m a human who prefers to socialize like one – is: “I work. I sleep and eat. Drink wine and go to the gym and watch TV. Travel and when I’m not, I’m thinking about traveling. You?”

Credit: so many great "Office Space" memes, so little time.
Credit: so many great “Office Space” memes, so little time.

The surprise of that works for a sec, until it shifts to work and careers as those asking try to suss out if I’m buying or hiring. (No.) Then I have to define public relations and integration .. and it all goes down hill.

Why I dread the question (a wee rant):

It stings to meet business professionals who labor under the delusion that as a PR pro, I merely type, talk. That as a designer, there’s no skill involved in selecting the right photo. Someone hears ‘social media’ and thinks ‘plays on Facebook’ or figures that organizing a meeting is like throwing a party (looking at you, Hollywood).

That ‘quick tweak’ to a logo isn’t nothing. The 300 word web content isn’t just an article. A conference isn’t simply booking a hotel and getting a group rate. This is the work that talented, trained, experienced professionals do.

What I Do.

Quite a lot. I wear more than three hats, part of seeing the small details and the big picture, and the other cliches business geeks like to toss about. Synergy FTW!!

  • I think, plan, organize, integrate and manage. Projects, all kinds.
  • I write very well. (I don’t charge for writing per se, hat tip to the talented Daria Steigman.)
  • I design, create – with style and color and understanding of what a ‘brand’ is, how things work together.

The end goal of a meeting is often to teach a concept or idea. Companies use flyers or brochures to share messages to spark an action like a call or click. For a branding project, the goals can be to raise awareness, build reputation, recruit talent, or motivate employees.

Which all starts with Communications. For the right client, right project, right job (spoiler: I’m looking) – that is what I do.

Besides sitting at a desk reading blogs like this one, what do you do?


Too Many Choices: A WordPress Production

Hey if the CEO can chronicle a month of Yahoo! logo redesigns, then I can wax geeky my website’s blog makeover.

Choices. Too many choices.

Think I’ve referenced it before, one of the biggest challenges in business isn’t necessarily making a bad choice – it’s indecision, making no choice at all.

Credit: Memes be funny.
Credit: Memes be funny.

The reasons for a ‘no decision’ decision: no deal breaker, no obvious winner, no clear benefit to the buyer and so many more. One that gets me, so many of us – too many choices. It can be overwhelming to the point it actually limits our options.

See also: You go to Cheesecake Factory and start reading the novella that is the menu, swearing you’ll try something new and then the server comes and flip flip PANIC .. and you order what you always get. AHEM.

So true is WordPress. It’s wonderful, make no mistakes – WordPress is a fabulous tool for creating amazing blogs and websites. As I google for plugins and themes, I’m struck by seeing so many choices I think WOW awesome.

But then I can barely decide on what I don’t want from my WP theme, much less what I do other than ‘simple.’ (Cobbler’s shoes thing – it’s so clear to me when doing this for someone else. Sigh.)

Part of that is unrealistic expectations, thinking there’s a more ‘perfect’ choice out there. And I know better!! Perfect is good, DONE is better.


Many probably hand over the keys to IT or a webmaster; I’m my own geek and designer and writer. I’m going to test different themes. I’ll be reordering and reorganizing content and categories.

You’ll be seeing the changes and choices as well as the probably never ‘finished’ product as I’m gonna go with what works.

When it’s time to make a decision – do too many options help or hurt? Thoughts welcome: 




Warning: I’m still blogging.

Warning: The blog you are reading is currently in progress. The long overdue Extreme Website Makeover has begun. Let the blogging begin!


  • Simple, easy to use website! And pretty!
  • Less corporate drivel, more business smarts!
  • All WordPress all the time for better SEO and all that jazz!
  • Bigger better content! More bloggier posts!
Credit: Blaugh.com
Credit: Blaugh.com

I went with the nuclear option: start from scratch, less is more, aka keeping it simple stupid. Someday soonish you’ll see a homepage, an ‘about me’ that’s not all business babble buzzword yet makes you want to hire me like now, and the obligatory contact, social media juju.

The blog will be the focus, the discussions and ideas about Business and Communications, about Public Relations and Social Media, making connections – that’s why we blog, that’s what matters.

I’m changing things up, exploring and rethinking, tinkering with the site, playing with plugins. And still blogging. FWIW You’ve Been Warned.


Facebook for Work: Not All Business

When it comes to building my career, I don’t ‘get’ as much from social media as others, or at least, that’s how it feels.

Times Change. Maybe I should too.

One network to rule them all. Dumb idea I had OUAT.

More than ever, each social network has its own personality, its own vibe. See also: why I don’t Snapchat, Reddit or Tumblrr.

More than I care for, each social network has been gamed, programmed, hashtagged and automated to the point it’s broadcast noise. See also: why I seldom use Instagram, Pinterest, LinkedIn. And for that matter, I only glance at Google+. Twitter is the one exception, as I glance more often – vis a vis a heavily filtered TweetDeck.

I’ve always wanted a healthy separation between the Professional and the Personal. While I’m very WYSIWYG I’m also transparent enough to admit that What You’re Seeing is:

  • Real, me. Not manufactured, but it IS filtered, the tip of the iceberg. In this age of one tweet or Facebook comment getting you fired or not hired or trolled, when it doubt… I don’t post.
  • More for professional than personal gain, curated and lightly scheduled, though I like to think I have a balanced and human style.

Rethinking Facebook. For Work, Not Business? 

I don’t care about any of the umpteen ways to use FB to market your business, or turning Facebook into a Professional Network. I was talking with some others – on Twitter – about how ‘the conversation’ has moved.

Thinking there’s the relative ‘safety’ of a ‘private’ group on Facebook for work-related matters, I started looking at joining a couple work-related FB groups.

FB groups are plentiful with some closed via a buy in or some association requirement; others seem to skew more LinkedIn or G+, which is to type members mostly link dump and run; others are all business self-promotion, little professional networking.

I’ll keep looking for the kind of conversation that suits me. If I can participate in a few communications/business groups – without spamming my F&F with boring business blather – that might be a way to ‘give more, get more’ using social media. Suggestions welcome.

How do you use Facebook groups for your work? Is it business promotion, is it professional networking, career development, talking shop with colleagues – or a mix?