Slogans, Taglines and the 3 Word Rule

My “3 Hats” has always been more – so how do I succinctly tell people – and WordPress – what this site is about? The Rule of Three It’s a staple of advertising, marketing, writing and speeches – the tagline or slogan […]

You’re Fired (Up)! Keep It Going

Let’s get going. Good choice, bad choice, no choice – things about to change. FTR: I don’t support violence or destruction, ever. Unless you’re trashing Bieber CDs. I don’t usually politics or any ‘one bad tweet’ hooey that blocks my […]

You Have No Choice

“No other choice?!” That’s me, getting ready for possibly the most dreaded election day in U.S. history. I pulled up my sample ballot, to research the issues – which prompted this post. Much of what impacts daily lives happens closer to […]

Career Change: It’s Time

I am looking for a new career. It’s Time. I am stepping away from my independent practice. I want to focus on doing great work, not running a business. More than that, I want more than PR and social, more than […]

Is Twitter Worth It?

Salesforce has passed. Disney, other businesses have bowed out of the ‘who wants to buy Twitter?’ lottery. I once dated an apostrophe. Too possessive. — Aparna Nancherla (@aparnapkin) November 12, 2015 Saving Twitter in 140 Characters I’ve written it’s obituary, opined […]