Broadway Plays Marketing Moneyball. Hype Wins.

I’m fresh off the plane from NYC (fun!), tons of content at my fingertips. First up: the not original notions that New York City is 1) a wee filter bubble and 2) know how to market Hype. Now Showing: Perspective […]

Employee Recognition: Useless Appreciation is an HR thing

When done badly, employee recognition is a thankless and fairly useless HR function. A company can be a good employer, or just try to look like one. Birthdays, holidays, retirements, manufactured “of the Year” employee recognition awards are often the latter. The Thought […]

I hate when people say that. (aka Words Matter.)

Words matter. In world where “humblebrag” is in the dictionary and alternative facts are a thing, words matter. A familiar cliche, idiom, or figure of speech may be the quickest, easiest way to make a point. Like shorthand or emojis […]

Why “Bring Me Solutions” Policies are Bad Business

“Bring me solutions” policies are bad for business and should be retired. It’s unrealistic, manipulative, lazy.  Humans have problems. Customers do, companies do, computers do. Employees and stakeholders need proactive leadership, not reactionary order takers. Employees lack authority and resources. Problems […]

Your Brand’s Story Is Already Written

honest kmart

What happens when the story is already written? I got to thinking about this reading an interesting piece suggesting that no matter what really happened, the debate story was already written. Not getting political, talking about pre-conceived notions. As perception […]