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Service Recovery. At first I thought it sounded like blather, just another business babblespeak phrase. As it turns out, service recovery is a much needed and under used aspect of PR. Communications > Marketing If you’ve read this far you’re […]
Customer Experience, more than customer service, is what top brands strive for to build loyalty and reputation, and a more sustainable business that goes beyond the sale. This is HR + PR, Disney style During a trip to Walt Disney […]
What happens when the story is already written? I got to thinking about this reading an interesting piece suggesting that no matter what really happened, the debate story was already written. Not getting political, talking about pre-conceived notions. As perception […]