My LinkedIn Policy, Revisited

First, second, 45th most – to each, his or her own. We all have our way of using, doing, being social. Online and off. This be mine. Like a robo-call from telemarketing hell, the LinkedIn Request from a total stranger […]

Follow Friday: Back in the Swing Edition

When overdo for a blog post – evil twins Procrastination and Distraction to blame for my slackery – what better way to get back into the swing that with a simple Follow Friday. Except it’s me and nothing’s ever simple. […]

5 Pointers for Getting the Most from a Conference

Yeah, it’s a list. Judge away. WIIFM Why are you going to a conference? Either you’re interested in learning something new or maybe rubbing elbows with thought leaders. Could be you’re looking for a target-rich environment. Even if TPTB sent […]

I Keep My Own Agency

My Klout is low, my influencers ‘so and so.’ My Blog is under-read, probably not enough about Bacon! My SEO and inbound marketing make Dyson jealous. My ‘social proof’ is lacking, I’ve peaked, hit the social plateau. Yada yada. I’m intrigued […]

DIY vs. Hiring a Professional: Ye Olde Debate, Revisited

“Where to invest?” A recent NY Times post asked that, a small business owner debating Google ads or maybe DIY social media for their marketing dollar investment. My response: invest in Help, Professional Help. Sigh.. here I go again. Rewiring your house. Fixing your transmission. A […]