I'm Working On It.
Anonymity. There are times it has its place: whistle blowers, political refugees, critics trying to stay under the radar, hilariously crazy Amazon reviews. But as a public relations pro, I’d never post anything on behalf of myself or client without disclosure. Then […]
Meetings. Events. Conferences. Presentations. What gathers us here? Whether it’s orientation for employees, introduction of new product lines, the national convention for franchisees, or a social media conference, meetings and events are developed to accomplish that most ‘basic’ of business […]
As a communications consultant, I collect business cards. Luncheons, evening mixers, business events. As a designer, I always toss a few into the “You’re Doing It Wrong” pile. WIIFM You want customers that stick, then you have to think like the […]
Back from SoSlam, a copy of Return on Influence sits on my desk, just waiting to be read. Influence. WTH does a Klout score mean anyway? According to reports, Klout and PeerIndex really measure something else. My default position: it doesn’t measure influence so much as […]
Tom Webster learned about dealing with presentation failure. Rosemary O’Neill found several pearls of wisdom, and Jenn found many to be ‘profit agnositic.’ Kristen Daukus was impressed by the ladies at SoSlam – because they rocked. Social Slam 2012 Honestly, I […]