I'm Working On It.
This post started eons ago with this Twitter is the Anti-Social Media story about the New England Patriot’s social media foibles, trying to game engagement and brand management with a ‘retweet’ campaign that – predictably – went really wrong really fast. “What is […]
You know what frosts my cookies: when what you see isn’t what you get. grrr.. Oh what webs we weave, when marketing to deceive Click bait. Fake out. Bait and switch. Pull the rug. If there’s one thing we hate […]
Times are tough, for some much more than words can express. And yet this it’s exactly at these moments we stop and remember what we do have. We’re thankful for our health, the time we have with friends and family. […]
I interrupt my blog procrastination to state the obvious: if you’re going to DO social, then you should actually BE social. Or at least you – or your paid PR team – should have have a passing understanding of how SM […]
How’s that for a click bait headline?! Apple Makes News The reason business movers and shakers follow Apple – and especially small business – is because they make news. More than a story teller, Apple is a story maker. It’s the […]