Blogging: Fortune Cookie Wisdom Style

“Do not wait for others to open the right doors for you.”

Not much of a fortune – don’t ya hate that?! – but certainty good advice, even if from a cookie.

Stop Waiting

Yes there are nice, courteous people everywhere but one thing I’ve always loved about The South, the manners. More than a few times a nice gentleman has waited – a long bit – for me to get to a door so he can hold it open for me. If only everything was like that.

If you want to open some doors, here’s what you do:


  1. Stop waiting.
  2. Develop a plan for success.
  3. Work hard, find your right doors.
  4. Open the doors your damn self.

That’s what good public relations and content marketing and social media are about. It’s why the myths about blogging are b.s.

YOU have to do it.  

No one else will do it for you. You open the doors by doing the work. You hire the right team, talk to the right experts. You research and plan, you study data and numbers, you find your doors. And find ways to open them.

You open the right doors by doing your homework. Research, targeting, relationships with strategic stakeholders. You know your story better than anyone, what you can do for others; so tell it.

You open those doors by creating content. It takes a team, so you get leaders and management involved to write blogs and post videos, produce content of value that people – your audiences – can actually use.

You open those doors being genuinely social and find the right doors getting out of your own house. And sometimes, out of your own way.

Here’s to not waiting, finding inspiration anywhere, shorter posts (personal victory!). Here’s to doing the WORK and opening doors for ourselves.

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9 thoughts on “Blogging: Fortune Cookie Wisdom Style

  1. I am exhausted from my intensity of learning. Basically, I’m opening doors that have always been there, but I failed to walk through. Now, I’m opening every single door and learning an entire new discipline — digital marketing.

    When I’m old and kidlet is busy, then I’ll have residual income on my website, right? Shoot, who the heck knows.

    But, I’ll teach everyone all I know. Off we go to the races.
    Jayme Soulati recently posted..Did Anyone Media Train Lance Armstrong?

    1. I’ll see your exhaustion, raise you a ‘can I have some time off, like a year?’ 😉 Sadly my plan isn’t so involved – hard as I try, it’s tough to see past next month’s bills. I need to open doors, but even more so – just have the nerve, the spine to find them, to walk through them and say ‘yes I belong here dammit!’ FWIW.

  2. I like the attitude, Davina! : )

    Nice kick in the butt… I wrote one of these yesterday, so it should show up on CommentLuv…

    I think we are determined to shake things up in 2013.

    I would love to get some feedback from you on a business I’m launching very soon…

    Let me know if you’re available.

    Cheers, miss : )
    Mark recently posted..Getting Past Convincing Yourself and Others

    1. And I just commented Mark.. agree w/ determination to make something happen this year. If it’s not this biz, it’ll be career or some other opportunity. And gotta find ways to find my own doors, get them open.

      Good luck on new biz.. by all means, email me and let me know more about it.

    1. Funny, steps are easy when they’re numbered, when there’s a plan to get to the top. I know I’ll have a take a few breaks along the way, catch my breath, but I’ll get there. 🙂

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