I'm Working On It.
As a communications consultant, I collect business cards. Luncheons, evening mixers, business events. As a designer, I always toss a few into the “You’re Doing It Wrong” pile. WIIFM You want customers that stick, then you have to think like the […]
You have the business plan, the cool product or killer service. You’ve figured out your business model, your three core strengths. And you’ve got a phone (goes-without-typing essential) you’d love to be ringing off the hook with folks wanting to give you […]
“A common mistake people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.” I tweeted that Douglas Adams quote again today, always one of my favorites. Simplicity is anything but simple. It’s hard to […]
(aka The obligatory New Year’s blog) Expecting a countdown of best Social Media moments or worst Public Relations goofs for 2009? A list of top SM or social marketing or PR trends for the past year? Not here. Marketing predictions […]