Does your business (cards) pass the WIIFM Test?

As a communications consultant, I collect business cards. Luncheons, evening mixers, business events. As a designer, I always toss a few into the “You’re Doing It Wrong” pile. WIIFM You want customers that stick, then you have to think like the […]

Marketing 101: The Essentials

You have the business plan, the cool product or killer service. You’ve figured out your business model, your three core strengths. And you’ve got a phone (goes-without-typing essential) you’d love to be ringing off the hook with folks wanting to give you […]

It’s not rocket surgery, it’s marketing. Simple.

“A common mistake people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.” I tweeted that Douglas Adams quote again today, always one of my favorites. Simplicity is anything but simple. It’s hard to […]