I'm Working On It.
I rarely use my professional blog for a personal story or diatribe, but when something crosses over to my world of marketing and public relations, it’s fair game. Long story short: a local dry cleaner (misnamed “Dependable Cleaners” of Smyrna, […]
For all the chatter about branding, reaching out, building relationships and making connections, I wonder how much of it really cuts through and matters to the paying customer. Service and the X Factor If two businesses are selling the same […]
My blogs have been a little Apple-centric lately so I thought I’d unleash the hounds at another enterprise engaging in poor marketing and PR: the Airlines.
What started this? A few calls and one claim form sent to Delta. A couple weeks ago, as their website suggests, I booked a flight in