Your Brand’s Story Is Already Written

honest kmart

What happens when the story is already written? I got to thinking about this reading an interesting piece suggesting that no matter what really happened, the debate story was already written. Not getting political, talking about pre-conceived notions. As perception […]

When Company Failures Become Public (Relations) Problems

Why are “lack of public relations” scandals and failures called PR problems? Spoiler alert: Rant ahead. This op-ed in USA Today on the latest Penn State woes prompted this rant, in part because of headlines calling the situation and Barron’s letter […]