DIY vs. Hiring a Professional: Ye Olde Debate, Revisited

“Where to invest?” A recent NY Times post asked that, a small business owner debating Google ads or maybe DIY social media for their marketing dollar investment. My response: invest in Help, Professional Help. Sigh.. here I go again. Rewiring your house. Fixing your transmission. A […]

My Brain Hurts: SoloPR Summit Recap, Day 2

“My brain hurts. In a good way.” Think I wasn’t the only one feeling that after the LOADED second day of the Solo PR Summit. Author, speaker, {Grow} blogger and former super model Mark W. Schaefer kicked off the morning […]

Big Ideas, Small Package: Solo PR Summit Recap, Day 1

Table for One. Or a Hundred. The quality and calibre of the content at the 2013 Solo PR Summit – Second. To. None. One standout for this event for me was relevance: this wasn’t pie-in-the-sky luxury available only to global brands, these […]

Do you relate to your customers?

“You’re not Apple.” That’s ok… you don’t have to be. (Though of course, it’d be nice .. shiny new iPads.) Business 101 Apple’s stuff flies off the shelves, they have an unpaid army of fans and supporters building up their […]