Big Miracle, indeed: Hollywood almost gets PR right

Interesting if simple feel good movie, I thought Big Miracle did a decent job of showing what “PR” (public relations don’t you know) really does or is. Spoiler alert – which may be unneccessary in an ‘inspired by real life’ movie […]

You Should Sweat the Small Stuff

Customer service, social media campaigns, tech support, employee training, voice mail systems, environmental services, building signage: … it is all Marketing and PR and Branding. Everything reflects on the company and the brand. What does it say about a company […]