Brand Image is in the eye of the Beholder.

Can’t help it, the Macklemore-Ryan Lewis tune “Thrift Shop” is one of my jams. Fun, catchy and it makes a pretty keen observation on marketing to our consumer culture: “$50 for a t-shirt? I call that getting swindled and pimped. I […]

What is YOUR Super Bowl?

Before the Big Game I was tweeting that it’s the Oscars for Advertising. Even more so in the Age of Social Media Madness, this one Sunday brings out marketing’s biggest and brightest. Ad Watching, Spectator Sport Everyone has their favorites, […]

Billy Mack, Social Media Rock Star

What makes social special? How different the world today. It’s more connected than ever, more watched and read, more followed and engaged. Forgetting all the bots and fakers, social media allows people to connect to celebrities, to business moguls, to […]

Infographic Overload

Search Google for infographics and they never, ever end; even Infographics to End all Infographics. Pretty pictures I’ve seen posts on how to pitch infographics and lists of reasons to use an infographic as a media release and lots of fun NSFW diversions, etc. etc. […]