I'm Working On It.
Will the GAP logo, old or new, make you buy their clothes? NO. That’s what came out in the comments on Spin Sucks post about the GAP crowdsourcing their logo. A logo–new or old, loved or hated–probably won’t move the […]
“Do you suppose they have an app for strategy?” Terrific and funny question, posed by Valeria Maltoni on her blog last week. Many small businesses struggle with ideas for social media strategy, knowing the tools–Twitter, Facebook, LinkedIn, blogs–but not how […]
I’ve read so many great posts on the metrics of marketing, public relations and social media campaigns. This week Chris Penn had one of the simplest, smartest analogies I have read in a while: “Diagnostic metrics tell you how the […]
A picture is worth a thousand words, right? As part of a digital pressroom or website or simple brochure, copy and message are important, but often what gets noticed and remembered most are the images. Is Quality Stock? Value-based stock […]
Customer service, social media campaigns, tech support, employee training, voice mail systems, environmental services, building signage: … it is all Marketing and PR and Branding. Everything reflects on the company and the brand. What does it say about a company […]