I'm Working On It.
What happens when the story is already written? I got to thinking about this reading an interesting piece suggesting that no matter what really happened, the debate story was already written. Not getting political, talking about pre-conceived notions. As perception […]
This is a “please read” love letter to every business out there, large and small, to owners and marketing managers, to communications directors and CEOs. This is customer service, this is HR and well trained employees, this is public relations and social […]
I’ll skip the ranting about what a ‘real’ crisis is (see also: Carnival, a brand I still like). Instead read Tegan Ford, whose ambitious thesis tries to make sense of how social media impacts a public relations crisis. PR crises […]
You have the business plan, the cool product or killer service. You’ve figured out your business model, your three core strengths. And you’ve got a phone (goes-without-typing essential) you’d love to be ringing off the hook with folks wanting to give you […]
Big names like AT&T, VW, Kia and more spent millions to produce and air the best promotions they could for the Super Bowl. For the sake of the brand. What is a brand name? “Define brand” can call up a ton […]