I'm Working On It.
It’s spring and I want to plant flowers. With that, a post drafted last winter. Enjoy. Some brand has introduced toilet paper rolls without the cardboard center: marketing idea is less waste, more environmentally friendly. First time I saw that […]
This post started eons ago with this Twitter is the Anti-Social Media story about the New England Patriot’s social media foibles, trying to game engagement and brand management with a ‘retweet’ campaign that – predictably – went really wrong really fast. “What is […]
You know what frosts my cookies: when what you see isn’t what you get. grrr.. Oh what webs we weave, when marketing to deceive Click bait. Fake out. Bait and switch. Pull the rug. If there’s one thing we hate […]
I interrupt my blog procrastination to state the obvious: if you’re going to DO social, then you should actually BE social. Or at least you – or your paid PR team – should have have a passing understanding of how SM […]
How’s that for a click bait headline?! Apple Makes News The reason business movers and shakers follow Apple – and especially small business – is because they make news. More than a story teller, Apple is a story maker. It’s the […]