The Key to Small Business Success

The key to business success, whether large or small, may not be what you think. Marketing and there’s how many P’s now? Product (and/or Service). That’s what you’re making or selling. Price. What customers will pay and you’ll take in […]

Good Business: All it takes is a little Communication

A little communication can do a lot. Effective Communications is the HOW TO: Human Resources recruits, trains, hires and fires top talent via communications. It’s how employee relations creates brand advocates. It’s how teams work together to develop products and […]

When Company Failures Become Public (Relations) Problems

Why are “lack of public relations” scandals and failures called PR problems? Spoiler alert: Rant ahead. This op-ed in USA Today on the latest Penn State woes prompted this rant, in part because of headlines calling the situation and Barron’s letter […]