I'm Working On It.
PowerPoint is a job skill, how very 1987 of me. Let me explain. If Anyone Could Do It, Everyone Would Do It Many a post and tweet lately is all “drop the digital, because it’s all digital these days.” See […]
The other day I was opining about Olive Garden’s twee new logo as part of its “time will tell how much money was wasted on a new menu, new concept” rebrand campaign. It was on Google+ so, I’m sure you […]
As a communications consultant, I collect business cards. Luncheons, evening mixers, business events. As a designer, I always toss a few into the “You’re Doing It Wrong” pile. WIIFM You want customers that stick, then you have to think like the […]
Driving out of my local grocery store, I saw a promotional sign: Websites starting at $99. Please, please don’t. Why not? A ‘cheap’ website is a waste of money. 1) It won’t be 100 bucks. 2) Your website is your […]
You have the business plan, the cool product or killer service. You’ve figured out your business model, your three core strengths. And you’ve got a phone (goes-without-typing essential) you’d love to be ringing off the hook with folks wanting to give you […]