Brand Advocacy: A Big Game Super Stunt Revisited

Brand advocacy. Not always what you think of when talking Super Bowl ads. These days advertising’s big game typically features big name celebs, crazy stunts and social media gimmicks. And big brands, asking for trouble. (Dodge, I can’t even. Waiting […]

Your Brand’s Story Is Already Written

honest kmart

What happens when the story is already written? I got to thinking about this reading an interesting piece suggesting that no matter what really happened, the debate story was already written. Not getting political, talking about pre-conceived notions. As perception […]

Social Media At Work. Not So Fast.

Social media at work is not always the best idea. Social Media Policies Are Important They protect the brand. They protect the employee. (Hootsuite has a good how-to for writing a smart company social media policy.) I’ve read all kinds of employee social […]

Is Twitter Worth It?

Salesforce has passed. Disney, other businesses have bowed out of the ‘who wants to buy Twitter?’ lottery. I once dated an apostrophe. Too possessive. — Aparna Nancherla (@aparnapkin) November 12, 2015 Saving Twitter in 140 Characters I’ve written it’s obituary, opined […]