I'm Working On It.
“A common mistake people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.” I tweeted that Douglas Adams quote again today, always one of my favorites. Simplicity is anything but simple. It’s hard to […]
“Do you suppose they have an app for strategy?” Terrific and funny question, posed by Valeria Maltoni on her blog last week. Many small businesses struggle with ideas for social media strategy, knowing the tools–Twitter, Facebook, LinkedIn, blogs–but not how […]
Inspired … okay, guilt tripped by last week’s #SoloPR twitter chat, I am writing a short, sweet blog post. Seth Godin has tons of readers and followers because he writes well, intelligently, and more often than not, concisely. But I am […]
There have already been tons of articles written about last week’s Old Spice YouTube-palooza, so I’m going to try to take this back to small business marketing. httpv://www.youtube.com/watch?v=nFDqvKtPgZo Yes the Old Spice social media and advertising campaign was about engagement and […]
Twitter may be Gini Dietrich’s favorite social media tool, but she’s also seeing the power of video and YouTube. Unless you’ve been in hiding, chances are familiar with these Big Dogs including Facebook and LinkedIn. What else is out there? A […]