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	<title>Atlanta Public Relations &#38; Social Media &#124; Davina K. Brewer &#187; Advertising</title>
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	<link>http://www.3hatscommunications.com/blog</link>
	<description>3 Hats Communications &#124; Small Business Public Relations and Social Media Marketing &#124; Atlanta, GA</description>
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		<item>
		<title>Is your business marketing-proof?</title>
		<link>http://www.3hatscommunications.com/blog/2011/is-your-business-marketing-proof/</link>
		<comments>http://www.3hatscommunications.com/blog/2011/is-your-business-marketing-proof/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 13:29:17 +0000</pubDate>
		<dc:creator>Davina K. Brewer</dc:creator>
				<category><![CDATA[Marketing Management; or the Lack Thereof]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.3hatscommunications.com/blog/?p=5081</guid>
		<description><![CDATA[Apple is not &#8220;Apple&#8221; anymore. Let that sink in for a second. One of the most successful brands in the world (allegedly) isn&#8217;t all it&#8217;s cracked up to be. They report earnings that stretch from here to Saturn and back &#8211; with &#8230; <a href="http://www.3hatscommunications.com/blog/2011/is-your-business-marketing-proof/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Tis the Marketing Season</title>
		<link>http://www.3hatscommunications.com/blog/2011/tis-the-marketing-season/</link>
		<comments>http://www.3hatscommunications.com/blog/2011/tis-the-marketing-season/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 18:38:22 +0000</pubDate>
		<dc:creator>Davina K. Brewer</dc:creator>
				<category><![CDATA[Advertising: What were they thinking!?]]></category>
		<category><![CDATA[Marketing Management; or the Lack Thereof]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.3hatscommunications.com/blog/?p=5062</guid>
		<description><![CDATA[It&#8217;s always the Season for Shopping. That was a good one from the Wall Street Journal, and it&#8217;s true: retailers have carved up the year into approximately 13 to 349 buying seasons. Basically you and your MasterCard get Tax Day and Groundhog &#8230; <a href="http://www.3hatscommunications.com/blog/2011/tis-the-marketing-season/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Take the Mass out of Marketing?</title>
		<link>http://www.3hatscommunications.com/blog/2011/mass-niche-marketing/</link>
		<comments>http://www.3hatscommunications.com/blog/2011/mass-niche-marketing/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 12:05:49 +0000</pubDate>
		<dc:creator>Davina K. Brewer</dc:creator>
				<category><![CDATA[Advertising: What were they thinking!?]]></category>
		<category><![CDATA[Marketing Management; or the Lack Thereof]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[mass marketing]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.3hatscommunications.com/blog/?p=4829</guid>
		<description><![CDATA[There are always exceptions but I don&#8217;t get some &#8216;mass&#8217; marketing. Unless you&#8217;re selling something any and every consumer wants and needs to buy &#8212; i.e. toilet paper because yes, we&#8217;re all full of crap &#8211; it doesn&#8217;t make much sense. &#8230; <a href="http://www.3hatscommunications.com/blog/2011/mass-niche-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.3hatscommunications.com/blog/2011/mass-niche-marketing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Vagina Marketing</title>
		<link>http://www.3hatscommunications.com/blog/2011/vagina-marketing/</link>
		<comments>http://www.3hatscommunications.com/blog/2011/vagina-marketing/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 13:10:31 +0000</pubDate>
		<dc:creator>Davina K. Brewer</dc:creator>
				<category><![CDATA[Advertising: What were they thinking!?]]></category>
		<category><![CDATA[Public Relations: The Good, The Bad, The Galactically Stupid]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.3hatscommunications.com/blog/?p=4079</guid>
		<description><![CDATA[Warning: this rant was inspired by my friend Jenn Whinnem and some bullshit I&#8217;ve read and seen in the last couple weeks. If my &#8216;feminist politics&#8217; get your boxers, briefs, thongs or granny panties in a twist, feel free to bounce &#8230; <a href="http://www.3hatscommunications.com/blog/2011/vagina-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.3hatscommunications.com/blog/2011/vagina-marketing/feed/</wfw:commentRss>
		<slash:comments>44</slash:comments>
		</item>
		<item>
		<title>Learning from the Worst of the Worst? Lessons in Dumbness</title>
		<link>http://www.3hatscommunications.com/blog/2011/learning-bad-examples/</link>
		<comments>http://www.3hatscommunications.com/blog/2011/learning-bad-examples/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 13:05:31 +0000</pubDate>
		<dc:creator>Davina K. Brewer</dc:creator>
				<category><![CDATA[How Dumb Was I?]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.3hatscommunications.com/blog/?p=2861</guid>
		<description><![CDATA[Nothing is useless. Even the worst can serve as a bad example. That little quip has been quoted a few ways, very true. It calls to mind the flap in that NYT blog post about PR, which if you&#8217;re here, you&#8217;ve probably &#8230; <a href="http://www.3hatscommunications.com/blog/2011/learning-bad-examples/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.3hatscommunications.com/blog/2011/learning-bad-examples/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Super Sunday: Are you ready for some&#8230; Advertising!</title>
		<link>http://www.3hatscommunications.com/blog/2011/super-bowl-advertising/</link>
		<comments>http://www.3hatscommunications.com/blog/2011/super-bowl-advertising/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 12:32:20 +0000</pubDate>
		<dc:creator>Davina K. Brewer</dc:creator>
				<category><![CDATA[Advertising: What were they thinking!?]]></category>
		<category><![CDATA[Marketing Management; or the Lack Thereof]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.3hatscommunications.com/blog/?p=2628</guid>
		<description><![CDATA[Super Bowl Sunday is big money. Parties, hotels big boon for the hosting city, with Dallas owner Jerry Jones hoping for a record-setting crowd. But who cares about the game? http://www.youtube.com/watch?v=VLy4qzV1gL0 Advertising hits the major leagues, big time global brands &#8230; <a href="http://www.3hatscommunications.com/blog/2011/super-bowl-advertising/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.3hatscommunications.com/blog/2011/super-bowl-advertising/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Death to FREE E-Crap Popup Ads</title>
		<link>http://www.3hatscommunications.com/blog/2010/free-e-crap-popup-ads/</link>
		<comments>http://www.3hatscommunications.com/blog/2010/free-e-crap-popup-ads/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 19:17:11 +0000</pubDate>
		<dc:creator>Davina K. Brewer</dc:creator>
				<category><![CDATA[Social Media: Wave of the Now]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[E-book]]></category>
		<category><![CDATA[FREE]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pop-up ad]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.3hatscommunications.com/blog/?p=2190</guid>
		<description><![CDATA[“Quickest way to get me to NOT read the post you tweeted: cover it with a popup ad for your e-crap.” I started to tweet this yesterday, then I remembered I tweeted that last week, dammit! Do not pass go, &#8230; <a href="http://www.3hatscommunications.com/blog/2010/free-e-crap-popup-ads/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.3hatscommunications.com/blog/2010/free-e-crap-popup-ads/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>You’ve come a long way baby. Or Not.</title>
		<link>http://www.3hatscommunications.com/blog/2010/you%e2%80%99ve-come-a-long-way-baby-or-not/</link>
		<comments>http://www.3hatscommunications.com/blog/2010/you%e2%80%99ve-come-a-long-way-baby-or-not/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:59:30 +0000</pubDate>
		<dc:creator>Davina K. Brewer</dc:creator>
				<category><![CDATA[Advertising: What were they thinking!?]]></category>
		<category><![CDATA[#Fail]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[douche]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://www.3hatscommunications.com/blog/?p=1804</guid>
		<description><![CDATA[Gini Dietrich just did a wonderful post on women and equality in the workplace. All about how both genders need to step up to the professionalism, close those gaps. Then there’s this. The Crime: Summer’s Eve tells women the way &#8230; <a href="http://www.3hatscommunications.com/blog/2010/you%e2%80%99ve-come-a-long-way-baby-or-not/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.3hatscommunications.com/blog/2010/you%e2%80%99ve-come-a-long-way-baby-or-not/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Give up already. Marketing Perfection, Thy Name is Illusion</title>
		<link>http://www.3hatscommunications.com/blog/2010/give-up-already-marketing-perfection-thy-name-is-illusion/</link>
		<comments>http://www.3hatscommunications.com/blog/2010/give-up-already-marketing-perfection-thy-name-is-illusion/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 16:59:17 +0000</pubDate>
		<dc:creator>Davina K. Brewer</dc:creator>
				<category><![CDATA[Marketing Management; or the Lack Thereof]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.3hatscommunications.com/blog/index.php/?p=1776</guid>
		<description><![CDATA[That is right: Perfect is a myth, frankly total bullshit. Nothing is perfect, not your dream TV couple, not the fine steak paired with an excellent Bordeaux, not your latest blog post or marketing campaign, and certainly not your business. &#8230; <a href="http://www.3hatscommunications.com/blog/2010/give-up-already-marketing-perfection-thy-name-is-illusion/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.3hatscommunications.com/blog/2010/give-up-already-marketing-perfection-thy-name-is-illusion/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>@OldSpice, Why does women’s advertising suck?</title>
		<link>http://www.3hatscommunications.com/blog/2010/old-spice-why-does-women%e2%80%99s-advertising-suck/</link>
		<comments>http://www.3hatscommunications.com/blog/2010/old-spice-why-does-women%e2%80%99s-advertising-suck/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 21:28:49 +0000</pubDate>
		<dc:creator>Davina K. Brewer</dc:creator>
				<category><![CDATA[Advertising: What were they thinking!?]]></category>
		<category><![CDATA[Social Media: Wave of the Now]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.3hatscommunications.com/blog/index.php/?p=1658</guid>
		<description><![CDATA[There have already been tons of articles written about last week’s Old Spice YouTube-palooza, so I’m going to try to take this back to small business marketing.  http://www.youtube.com/watch?v=nFDqvKtPgZo Yes the Old Spice social media and advertising campaign was about engagement &#8230; <a href="http://www.3hatscommunications.com/blog/2010/old-spice-why-does-women%e2%80%99s-advertising-suck/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.3hatscommunications.com/blog/2010/old-spice-why-does-women%e2%80%99s-advertising-suck/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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