<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.9.2" -->
<rss version="0.92">
<channel>
	<title>Marketing, Public Relations and Social Media Blog &#124; Atlanta, GA</title>
	<link>http://www.3hatscommunications.com/blog</link>
	<description>3 Hats Communications</description>
	<lastBuildDate>Mon, 06 Sep 2010 14:23:37 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>You’ve come a long way baby. Or Not.</title>
		<description><![CDATA[Gini Dietrich just did a wonderful post on women and equality in the workplace. All about how both genders need to step up to the professionalism, close those gaps. Then there’s this.
The Crime: Summer’s Eve tells women the way to close that pay gap, get that raise is &#8230; to douche.
Summer’s Eve placed this ad [...]]]></description>
		<link>http://www.3hatscommunications.com/blog/2010/09/02/you%e2%80%99ve-come-a-long-way-baby-or-not/</link>
			</item>
	<item>
		<title>Give up already. Marketing Perfection, Thy Name is Illusion</title>
		<description><![CDATA[That is right: Perfect is a myth, frankly total bullshit.
Nothing is perfect, not your dream TV couple, not the fine steak paired with an excellent Bordeaux, not your latest blog post or marketing campaign, and certainly not your business.
Perfection is beauty, it’s all in the eye of the beholder, the reader, the user and ultimately, [...]]]></description>
		<link>http://www.3hatscommunications.com/blog/2010/08/31/give-up-already-marketing-perfection-thy-name-is-illusion/</link>
			</item>
	<item>
		<title>It’s not rocket surgery, it’s marketing. Simple.</title>
		<description><![CDATA[
“A common mistake people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.”
I tweeted that Douglas Adams quote again today, always one of my favorites. Simplicity is anything but simple. It’s hard to get it right, to really nail &#8220;simple&#8221; without outthinking your audience.
Writing.
Tweet today from HBO&#8217;s True Blood &#8220;Blah [...]]]></description>
		<link>http://www.3hatscommunications.com/blog/2010/08/24/it%e2%80%99s-not-rocket-surgery-it%e2%80%99s-marketing-simple/</link>
			</item>
	<item>
		<title>Got Plan? 10 posts on Social Media Strategy, Tools and Tactics</title>
		<description><![CDATA[“Do you suppose they have an app for strategy?” Terrific and funny question, posed by Valeria Maltoni on her blog last week.
Many small businesses struggle with ideas for social media strategy, knowing the tools–Twitter, Facebook, LinkedIn, blogs–but not how to use them, measure success or where to start.
The Pros Know
As a PR pro, I can [...]]]></description>
		<link>http://www.3hatscommunications.com/blog/2010/08/12/got-plan-10-posts-on-social-media-strategy-tools-and-tactics/</link>
			</item>
	<item>
		<title>My Evil Blogging Plan: Keep it Short and Sweet</title>
		<description><![CDATA[Inspired … okay, guilt tripped by last week&#8217;s #SoloPR twitter chat, I am writing a short, sweet blog post.
Seth Godin has tons of readers and followers because he writes well, intelligently, and more often than not, concisely. But I am no Seth Godin and that&#8217;s fine.
Brevity is the soul of wit, right? It’s okay to have [...]]]></description>
		<link>http://www.3hatscommunications.com/blog/2010/08/04/my-evil-blogging-plan-keep-it-short-and-sweet/</link>
			</item>
	<item>
		<title>@OldSpice, Why does women’s advertising suck?</title>
		<description><![CDATA[There have already been tons of articles written about last week’s Old Spice YouTube-palooza, so I’m going to try to take this back to small business marketing. 






www.youtube.com/watch?v=nFDqvKtPgZo
Yes the Old Spice social media and advertising campaign was about engagement and certainly a win for the creative team. What got me was the shift in the target [...]]]></description>
		<link>http://www.3hatscommunications.com/blog/2010/07/21/old-spice-why-does-women%e2%80%99s-advertising-suck/</link>
			</item>
	<item>
		<title>You’re Just a Tool, Social Media</title>
		<description><![CDATA[Twitter may be Gini Dietrich’s favorite social media tool, but she’s also seeing the power of video and YouTube. Unless you&#8217;ve been in hiding, chances are familiar with these Big Dogs including Facebook and LinkedIn.
What else is out there? A lot.
Tweet Better. Show someone the standard web interface, they don&#8217;t get Twitter. That&#8217;s why you need [...]]]></description>
		<link>http://www.3hatscommunications.com/blog/2010/07/13/you%e2%80%99re-just-a-tool-social-media/</link>
			</item>
	<item>
		<title>Twitter Taboos and the Real You: What don’t you Tweet?</title>
		<description><![CDATA[A tweet this morning from Jeremy Meyers asked the question:
“If your personal Twitter account handle isn’t your real name, why not?”
 
His replies were interesting. Most people use a brand, have a common name, or someone already had that name. I replied that since @3HatsComm is my professional account, I use my business name for [...]]]></description>
		<link>http://www.3hatscommunications.com/blog/2010/06/16/twitter-taboos-and-the-real-you-what-don%e2%80%99t-you-tweet/</link>
			</item>
	<item>
		<title>For a Better Blog Take Two: Reading and Writing.</title>
		<description><![CDATA[I share articles and how-to’s on improving communication and blog writing all the time. When I comment, it’s always the same: 
Want to write good blog posts?

Read      good posts, articles and stories.
Look      for better blogs and websites.
Read      different posts, magazines and [...]]]></description>
		<link>http://www.3hatscommunications.com/blog/2010/06/03/for-a-better-blog-take-two-reading-and-writing/</link>
			</item>
	<item>
		<title>Following from the Fringe: My 5 to Follow Friday Challenge</title>
		<description><![CDATA[This week Mack Collier tossed out the idea to clear his Twitter follower lists and start all over. For someone like make with thousands of followers, it’s not a hollow or meaningless threat.
I have been pruning my followers list all along, trying to weed out the riff raff of spammers and trolls or random lookie [...]]]></description>
		<link>http://www.3hatscommunications.com/blog/2010/05/21/following-from-the-fringe-my-5-to-follow-friday-challenge/</link>
			</item>
</channel>
</rss>
