Comments for Atlanta Public Relations & Social Media | Davina K. Brewer http://www.3hatscommunications.com/blog 3 Hats Communications | Small Business Public Relations and Social Media Marketing | Atlanta, GA Sat, 18 Feb 2012 03:15:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Do you know where your lurkers are? by Davina K. Brewer http://www.3hatscommunications.com/blog/2012/do-you-know-where-your-lurkers-are/#comment-10662 Davina K. Brewer Sat, 18 Feb 2012 03:15:15 +0000 http://www.3hatscommunications.com/blog/?p=2934#comment-10662 A blog without readers, people to comment is a lonely place - a one-way broadcast. So getting people to comment, that's one step towards building towards 'conversion.' Probably shoulda made that clearer - don't think it happens overnight Judy. I know for me, developing relationships and interest takes time. Once I know someone, for example, say trust their taste after reading/commenting, it's easy for them to convert me to watching a new show or reading a different blog. I think it'll depend on the business; there are cases when a blog IS the business, so transaction (good word) metrics like comments and impressions are counted by advertisers. For most blogs, I think of comments a 'gateway' if you will, to further engagement like requesting/being receptive to the sales pitch. I also should have made clearer that comments aren't the only way; plenty of people don't comment, but they'll write emails or DMs, give feedback that way. I lurker more than I comment, on PR, SM and all manner of things. This is all by way of saying that we should rethink our audience, our readers who don't comment and not focus soley on those who do. Thanks as always.. keeping me thinking and on my toes. A blog without readers, people to comment is a lonely place – a one-way broadcast. So getting people to comment, that’s one step towards building towards ‘conversion.’ Probably shoulda made that clearer – don’t think it happens overnight Judy. I know for me, developing relationships and interest takes time. Once I know someone, for example, say trust their taste after reading/commenting, it’s easy for them to convert me to watching a new show or reading a different blog.

I think it’ll depend on the business; there are cases when a blog IS the business, so transaction (good word) metrics like comments and impressions are counted by advertisers. For most blogs, I think of comments a ‘gateway’ if you will, to further engagement like requesting/being receptive to the sales pitch. I also should have made clearer that comments aren’t the only way; plenty of people don’t comment, but they’ll write emails or DMs, give feedback that way.

I lurker more than I comment, on PR, SM and all manner of things. This is all by way of saying that we should rethink our audience, our readers who don’t comment and not focus soley on those who do. Thanks as always.. keeping me thinking and on my toes.

]]> Comment on Do you know where your lurkers are? by Judy Gombita http://www.3hatscommunications.com/blog/2012/do-you-know-where-your-lurkers-are/#comment-10661 Judy Gombita Sat, 18 Feb 2012 00:18:07 +0000 http://www.3hatscommunications.com/blog/?p=2934#comment-10661 Sorry for the delayed response...but how do "comments" qualify as a "conversion?" A communication transaction, I guess. But does that communicate to anything solid, from a business perspective? Sorry for the delayed response…but how do “comments” qualify as a “conversion?” A communication transaction, I guess. But does that communicate to anything solid, from a business perspective?
Judy Gombita recently posted..PRoust Questionnaire: Léa Werthman

]]> Comment on Do you know where your lurkers are? by Davina K. Brewer http://www.3hatscommunications.com/blog/2012/do-you-know-where-your-lurkers-are/#comment-10660 Davina K. Brewer Wed, 15 Feb 2012 06:28:52 +0000 http://www.3hatscommunications.com/blog/?p=2934#comment-10660 Ha, loved the Valentine's Day poem. And yes, w/ me it's all about wine. And cheese, and food and travel and fun. Cheers. :-) Ha, loved the Valentine’s Day poem. And yes, w/ me it’s all about wine. And cheese, and food and travel and fun. Cheers. :-)

]]> Comment on Do you know where your lurkers are? by Jayme Soulati http://www.3hatscommunications.com/blog/2012/do-you-know-where-your-lurkers-are/#comment-10659 Jayme Soulati Tue, 14 Feb 2012 16:18:19 +0000 http://www.3hatscommunications.com/blog/?p=2934#comment-10659 Hey, Valentine Friend, will you be mine? I know how to please you; it's with wine. I hope to share that drink and more At SoSlam in April when we're at the store (not on the floor). Keep the blog posts coming, Dude Or forget about it all with a lude. Hey, Valentine Friend, will you be mine?
I know how to please you; it’s with wine.

I hope to share that drink and more
At SoSlam in April when we’re at the store (not on the floor).

Keep the blog posts coming, Dude
Or forget about it all with a lude.
Jayme Soulati recently posted..Eight Key Learnings About A Blog’s Back End

]]> Comment on A Social Media Matching Game by Eight Key Learnings About A Blog's Back End | soulati.com http://www.3hatscommunications.com/blog/2012/a-social-media-matching-game/#comment-10658 Eight Key Learnings About A Blog's Back End | soulati.com Mon, 13 Feb 2012 12:01:12 +0000 http://www.3hatscommunications.com/blog/?p=5287#comment-10658 [...] more for business, think through what to call your blog, your company, your domain, and all your social media identities, too. (That’s also branding.) When you get too creative and have a name for Twitter, one for [...] [...] more for business, think through what to call your blog, your company, your domain, and all your social media identities, too. (That’s also branding.) When you get too creative and have a name for Twitter, one for [...]

]]> Comment on Do you know where your lurkers are? by Davina K. Brewer http://www.3hatscommunications.com/blog/2012/do-you-know-where-your-lurkers-are/#comment-10657 Davina K. Brewer Sun, 12 Feb 2012 15:38:01 +0000 http://www.3hatscommunications.com/blog/?p=2934#comment-10657 I lurk.. y'all may not see me commenting all the time, but I'm still reading, tweeting. It is time, other posts/stories pulling attention away, other tasks/priorities taking over. As a marketer though, it's easy to get swept up in the hype and buzz when in reality, that's often the minority. And FWIW you may write 'great post' whenever you feel like it. :-) I lurk.. y’all may not see me commenting all the time, but I’m still reading, tweeting. It is time, other posts/stories pulling attention away, other tasks/priorities taking over. As a marketer though, it’s easy to get swept up in the hype and buzz when in reality, that’s often the minority.

And FWIW you may write ‘great post’ whenever you feel like it. :-)

]]> Comment on Do you know where your lurkers are? by Bill Dorman http://www.3hatscommunications.com/blog/2012/do-you-know-where-your-lurkers-are/#comment-10656 Bill Dorman Sun, 12 Feb 2012 14:12:48 +0000 http://www.3hatscommunications.com/blog/?p=2934#comment-10656 I will be 'lurking' for you........:). I have become more of a lurker just due to time constraints unless you are ok with 'great post'...... I will be ‘lurking’ for you……..:). I have become more of a lurker just due to time constraints unless you are ok with ‘great post’……
Bill Dorman recently posted..Once you go black you never go back

]]> Comment on Do you know where your lurkers are? by Davina K. Brewer http://www.3hatscommunications.com/blog/2012/do-you-know-where-your-lurkers-are/#comment-10655 Davina K. Brewer Sat, 11 Feb 2012 22:23:28 +0000 http://www.3hatscommunications.com/blog/?p=2934#comment-10655 How many of us never say a word Shakirah? To compliment or even to complain? We just search, then X leads to M leads to J, we form and idea and then... go buy R because it was $10 cheaper with good reviews according to Google. Some terrible customer service experiences flipped me from lurking to commenting, as have positive ones - been using sites like TripAdvisor for years, well before FB connect. Being findable, searchable and approachable to those lurkers, that I think is something businesses should consider. I know for myself, I need to rethink some writing and assumptions I make. Not everyone is on the same page as I with much of this; no I don't need to go 'remedial 101' but I do need to find better ways to include those 'outsiders' and perhaps, lure in more lurkers. FWIW. How many of us never say a word Shakirah? To compliment or even to complain? We just search, then X leads to M leads to J, we form and idea and then… go buy R because it was $10 cheaper with good reviews according to Google. Some terrible customer service experiences flipped me from lurking to commenting, as have positive ones – been using sites like TripAdvisor for years, well before FB connect.

Being findable, searchable and approachable to those lurkers, that I think is something businesses should consider. I know for myself, I need to rethink some writing and assumptions I make. Not everyone is on the same page as I with much of this; no I don’t need to go ‘remedial 101′ but I do need to find better ways to include those ‘outsiders’ and perhaps, lure in more lurkers. FWIW.

]]> Comment on Do you know where your lurkers are? by Davina K. Brewer http://www.3hatscommunications.com/blog/2012/do-you-know-where-your-lurkers-are/#comment-10654 Davina K. Brewer Sat, 11 Feb 2012 22:18:41 +0000 http://www.3hatscommunications.com/blog/?p=2934#comment-10654 I know debates and comments can be highly overrated, but one measure of 'conversion' and certainly not the end-all. It's important to remember that people will read out of curiosity, consume and never engage, share, interact. They'll lurk - and those could be our biggest customers. Long-tail indeed Judy, as slowly recalibrate this year. Thanks. I know debates and comments can be highly overrated, but one measure of ‘conversion’ and certainly not the end-all. It’s important to remember that people will read out of curiosity, consume and never engage, share, interact. They’ll lurk – and those could be our biggest customers. Long-tail indeed Judy, as slowly recalibrate this year. Thanks.

]]> Comment on Do you know where your lurkers are? by Davina K. Brewer http://www.3hatscommunications.com/blog/2012/do-you-know-where-your-lurkers-are/#comment-10653 Davina K. Brewer Sat, 11 Feb 2012 22:12:58 +0000 http://www.3hatscommunications.com/blog/?p=2934#comment-10653 Tyler, I am really thinking about the squeaky wheels and the attention they garner. If you pay heed to the mainstream media, you'd think the entire world is FB and Twitter obsessed, when not playing on their iPhones and iPads.. but that is simply not the case. The world is made of consumers, lurkers - many of whom still have dumbphones. Oh the numbers, such a Catch-22. Those who count numbers think they count; those who expect a 'successful' blogger to have 400 RTs every time will look to those metrics as barometers of success, quality, expertise. But I can't escape the fact that - no matter how well I may approach a subject, engage with others, etc. - my 'best post ever' may still be the fallen tree in the woods, unheard b/c there was no one there to hear/read. Without the numbers to help drive my content, I may be left out of some discussion. Which brings me back to the lurking consumers, outside the noise of the discussion but right there on the edge: reading, watching, searching. You're correct, we need to create reasons beyond popularity in order to convert them, esp. for biz. Thanks. Tyler, I am really thinking about the squeaky wheels and the attention they garner. If you pay heed to the mainstream media, you’d think the entire world is FB and Twitter obsessed, when not playing on their iPhones and iPads.. but that is simply not the case. The world is made of consumers, lurkers – many of whom still have dumbphones.

Oh the numbers, such a Catch-22. Those who count numbers think they count; those who expect a ‘successful’ blogger to have 400 RTs every time will look to those metrics as barometers of success, quality, expertise. But I can’t escape the fact that – no matter how well I may approach a subject, engage with others, etc. – my ‘best post ever’ may still be the fallen tree in the woods, unheard b/c there was no one there to hear/read. Without the numbers to help drive my content, I may be left out of some discussion.

Which brings me back to the lurking consumers, outside the noise of the discussion but right there on the edge: reading, watching, searching. You’re correct, we need to create reasons beyond popularity in order to convert them, esp. for biz. Thanks.

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