Inspired … okay, guilt tripped by last week’s #SoloPR twitter chat, I am writing a short, sweet blog post.

Seth Godin has tons of readers and followers because he writes well, intelligently, and more often than not, concisely. But I am no Seth Godin and that’s fine.

Brevity is the… Continue reading

Tags: Blog, Communications, LinkedIn, Marketing, PR, Public Relations, Social media, Twitter

I rarely use my professional blog for a personal story or diatribe, but when something crosses over to my world of marketing and public relations, it’s fair game.

Long story short: a local dry cleaner (misnamed “Dependable Cleaners” of Smyrna, GA) shrunk an older but still nice… Continue reading

Tags: #Fail, customer service, PR, Public Relations, Social media

Public Relations delivers great value for business, whether it’s managing a crisis or building stronger relationships. For a small business that cannot afford expensive advertising and promotional campaigns, public relations–smart PR, that is–can make a big difference.

Thanks to the PRSA Georgia Independent Counselors Forum and Mitch Leff

Tags: Advertising, Marketing, media, newspaper, PR, press release, Public Relations, small business

One of my many pictures of Shamu.

Toyota is dealing with it. Tiger Woods is doing it…badly. How will Sea World and Shamu handle yesterday’s tragedy and public relations crisis?

Facts coming out… Continue reading

Tags: crisis, PR, Public Relations, Social media, Twitter

A picture is worth a thousand words, right? As part of a digital pressroom or website or simple brochure, copy and message are important, but often what gets noticed and remembered most are the images.

Tags: Advertising, Brand, Communications, Marketing, photography, PR, press release, Public Relations, Social media

The October PRSA ICF meeting on Dead PR Tactics provided smart ideas from panelists: Connie Bryant, Newell Rubbermaid; Nancy Rogers, BOLDface Communications, Green Earth PR Network; Chris Schroder, Schroder PR; and moderator: Ed Van Herik, Independent Counselor.

After identifying… Continue reading

Tags: Marketing, PR, press releases, Public Relations, Social media, tactics

This month’s PRSA Independent Counselors meeting on Dead Public Relations Tactics provided great insights coupled with funny stories from panel speakers, including: Connie Bryant, Newell Rubbermaid; Nancy Rogers, BOLDface Communications, Green Earth PR Network; Chris Schroder, Schroder PR; and… Continue reading

Tags: Marketing, PR, press release, Public Relations, Social media, tactics