That is right: Perfect is a myth, frankly total bullshit.

Nothing is perfect, not your dream TV couple, not the fine steak paired with an excellent Bordeaux, not your latest blog post or marketing campaign, and certainly not your business.

Perfection is beauty, it’s all in the eye of the beholder… Continue reading

Tags: Advertising, Marketing, PR, small business

I’ve read so many great posts on the metrics of marketing, public relations and social media campaigns. This week Chris Penn had one of the simplest, smartest analogies I have read in a while:

“Diagnostic metrics tell you how the trip is going. Objective metrics tell you when you’re there.�

For… Continue reading

Tags: Advertising, Brand, Marketing, PR, Public Relations, small business, Social media

I’ve had a busy week of personal and technical difficulties, and just gotta single out a few folks. Sort of.

Real Mac Software is a smart company, and has a great community in place to offer suggestions, develop companion products. As a result they have an active user base on their forums… Continue reading

Tags: community, Marketing, Public Relations, small business

I rarely use my professional blog for a personal story or diatribe, but when something crosses over to my world of marketing and public relations, it’s fair game.

Long story short: a local dry cleaner (misnamed “Dependable Cleaners” of Smyrna, GA) shrunk an older but still nice… Continue reading

Tags: #Fail, customer service, PR, Public Relations, Social media

I’m evil with my SEO bait, RSS friendly headline. Really these are the three easiest ways to spot the tire kickers and looky-loos.

Photo credit: cohdra from morguefile.com

Tags: Advertising, Communications, Ethics, Marketing, PR, Public Relations, Social media

Three of the most hated letters in marketing might just be: S-E-O. Search rose again in 2009, meaning we are not searched out and yes, Google will be self aware in a few years.

Yesterday Peter

Tags: Marketing, PR, Public Relations, search engine optimization, SEO, Social media, web

For all the chatter about branding, reaching out, building relationships and making connections, I wonder how much of it really cuts through and matters to the paying customer.

Service and the X Factor

If two businesses are selling the same thing for comparable prices, what’s the difference… Continue reading

Tags: Advertising, Communications, community, customer service, email, Marketing, Public Relations, value